We’ve been thinking here at Scoop.it about the mobile and social revolutions and how we can help make the curation process a seamless part of your day. We think that the most interesting reading and content consumption happens during the “in between” moments these days — on the bus, during breakfast, etc — instead of during typical 9 to 5 hours, which has been the case historically. Instapaper recently released a study of reading data collected for over 100 million articles, which shows the majority of mobile content being consumed has actually shifted to between 6 pm and 9 pm. They also released data showing that there are very specific spikes in content consumption specifically via iPhone:
- 6am – Early morning, breakfast
- 9am – The morning commute, start of the work day
- 5pm – 6pm – End of the work day and the commute home
- 8pm – 10pm – Couch time, prime time, bed time
Based on compelling data like this and feedback from our community, we believe that the future of curation is mobile. We’ve made some awesome changes to the iPhone app to make your job as curator easier and your mobile curation more effective. It shouldn’t be a chore to feed your social channels interesting content while you’re on the move, and we are working to unchain your curation experience and make it even more effortlessly flexible and mobile.
Followed Scoops View: See your favorite content from all the scoops you follow in an easy-to-read, flickable format.
Mobile Insight: Enrich the content you are scooping with your own unique perspective from anywhere. Add your own comments to your scoop and share it to your social networks all from your iPhone.
For those of you with an iPhone, go download the new-and-improved Scoop.it app! For those of you have already downloaded it, update! The changes are pretty awesome and we’re looking forward to hearing your feedback to make it even better.