Editor’s Note: We’ve always held that content curation (with added insight and value) is great for SEO. The below infographic (courtesy of TechMagnate and Beth Kanter) lays out some of the benefits of content curation.
What exactly is content curation? To Scoop.it, its the “meaningful selection and sharing of online content for professional purposes or personal passions.” Professional purposes run the gamut from thought leadership to product marketing, and personal passions can be gathering and sharing knowledge about anything that gets your engine going. Many people curate every day without knowing it — whether it is sharing an insightful article they discovered on their favorite blog or retweeting a thought leader of their choosing. Curation is everywhere!