6 ways to improve engagement on Twitter

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Your company has been on Twitter for a while now. Things are ok, but now you’re wondering how to engage more with your followers. You did everything right – shared content over and over, kept a steady number of followers… and yet your engagement rates still aren’t good enough. Sounds familiar? If yes, this post will be helpful. Let’s go through a few tips to boost your engagement rates, by creating a deeper relationship with your followers and acquiring new ones.

1. Want to engage with your audience? Ask questions.

In real life, asking a question is definitely the best way to start a conversation with someone. Well, it’s pretty much the same on Twitter! It’s important to ask for your followers’ opinions if you want to skyrocket your engagement rate. Also, make sure they react to your tweet, hit ‘retweet’ or ‘like’!

For instance – if we had to share the article you’re reading right now, we’d say something like “How do you guys usually engage with your audience” instead of “6 tips to engage with your audience.” Simple, isn’t it?

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Be careful – keep a certain balance! Sometimes, sharing content with a simple caption is just fine. Don’t flood your followers’ timeline with questions.

2. Use #hashtags and choose them wisely!

#Hashtags are amazing. They help you categorize your tweets into topics and also help them get more visibility and popularity.

Users can get fresh and relevant content through these hashtags, by using Twitter’s search engine. Using hashtags gives your tweet a wider reach – it will get in front of a new audience that could potentially turn into future new followers.

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Once again, be careful. Don’t stuff your tweet with lots of hashtags. You can define a dozen of hashtags relevant to your industry, and verify their use rate directly on Twitter. Then simply use 1 to 2 hashtags per tweet.

3. Customize your pictures to maximize their impact

Attention spans are shorter and shorter – be original if you want to catch your followers’ attention and make them take action. Use visuals to share your message more efficiently. Here’s our tip to overcome Twitter’s character limit: include the title of your post in the image, as well as your company’s logo. For us, it looks like this:

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4. Mention other people for better engagement

Twitter is based on community. For instance – when you curate a post, make sure to mention the original author in your tweet. He will receive a notification and will be more willing to retweet your message. That’s another opportunity to get your tweet seen by a whole new community of followers!

Mentioning people can also help you be identified as a leader in your community and industry. The original author could end up following you and RT your previous or upcoming content.

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5. Sharing is important but timing is key!

Twitter is definitely a business tool, so don’t hesitate to share during business hours. Don’t forget to measure the impact of your actions – for example, look for engagement rates and adjust your posting time if necessary. Keep sharing during weekends as well, you could be surprised by the results!

6. Don’t be afraid to share multiple times

Did you know? The average lifespan of a tweet is 24 minutes. Given the numerous information flows on the channel, don’t be afraid to share your content multiple times, throughout multiple weeks. This will give more visibility to your tweet organically – no financial investment needed! We advise to share the same content on Twitter at least 8 times over 3-4 weeks, to make sure your followers see it. 

If you want to get 30 effective techniques to master content marketing along with valuable insights from 10+ influencers like Mark Schaefer, Rebecca Lieb, Lee Odden, Jason Miller or Ian Cleary, download our free eBook now!

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Image by Kazu End

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