I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.

I had believed in rational behavior when it came to my credit card, too. I had never considered lining up for two hours (let alone two days) for the privilege of buying an expensive phone bearing a fruit logo. At least, not because of the fruit logo. I had believed that specifications, performance, price and ROI should be essential contributors to my buying decisions just as math, physics and other sciences are essential contributors to my understanding of the world.