Lord of Curation Series: Minter Dial

Our Lord of Curation series presents to you some of the great curators on Scoop.it. They are here to share their insights and advice with you.

President and founder of The Myndset Company, Minter Dial is a Professional speaker, coach & consultant on Branding and Digital Marketing.  Prior to the Myndset, Minter led a 16-year international career with the L’Oréal Group.  He enjoyed 9 different assignments in France, England, USA and Canada, including being Managing Director Worldwide of Redken, heading the Canadian Professional Division and, in his last position, running eBusiness, Business Development and Education worldwide for L’Oreal’s Professional Products Division.  Minter received his BA in Trilingual Literature from Yale University (1987) and gained his MBA at INSEAD, Fontainebleu (1993).  He can be contacted at minter@themyndset.com or followed on Twitter @mdial.

What is curation to you?

Curation is the art of selecting the good from the bad around a specific topic.  It means sifting through, republishing and, at its best, commenting selected articles.

What is your best curating secret?

The key is to set up good sources.  I have three different types of sources from which I draw my material.  As my primary resource, I am subscribed to a variety of newsletters, such as summify, paper.li or Know about it.  Secondly, I am a regular reader of certain related blogs (for example, Mitch Joel’s Six Pixels of Separation for Social Media or Jane Hart’s Centre for Learning for eLearning) and news sites, notably the BBC.  Thirdly, to shake it up, I use Scoop.it suggested items, a resource which I have carefully winnowed down and tailored to suit my taste.

How has curation enriched your social media experience?

As a curator of 3 different topics, I find myself always on the lookout for new material.  The notion of being a curator of a certain topic is very “structuring” for my web experience.  I consider being a “curator” as the fourth arm of my communication strategy.  First, I have my two blogs (2-3 posts per week).  Secondly, I have my two bi-weekly podcasts.  Thirdly, I have my weekly newsletter.  And, the curated sites are basically fed daily.

According to you, what can curation bring to brands to create a meaningful dialogue online?

One of the keys to successful digital marketing is the ability to gain engagement with your clients and prospects.  In order for engagement to be powerful, the clients must find a value-added reason to return and, ultimately, to gain trust in you and the content you are providing. When setting up a blog is not an option for a brand, curating valid content on relevant topics can become a very effective way to garner readership and build a relationship.  A well-curated site — in a world of infobesity — is a way to stand out from the competition as a reliable source.   To go one step further, brand marketers ought to consider the curated content not just a broadcasting tool, but as an opportunity to create a conversation, which means being ready to interact in realtime.

Our Lord of Curation Series continues next week. Stay tuned!

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