“The Internet has changed the role of sales forever (…) what’s even more interesting is the source of where the information is coming from. In most cases it’s not the brand you’re researching, but a highly regarded 3rd party expert – or influencer – in the industry.” [See on traackr.com]
Marc Rougier‘s insight:
As marketing in the age of Social Media has evolved (toward content marketing and influencer marketing), so has sales. The modern sales professionals are no longer the only gatekeeper to information on the products and services they’re selling. As a consequence, they needs to adapt. How?
- Listen
- Join the conversation
- Become a thought leader
- Measure engagement
The post suggests tools to reach these objectives (scoop.it inside – thank you!).
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