Becoming a Thought Leader: A Digital Marketing Firm's Path to Success

Ayantek, a full-service digital marketing firm offering innovative web, mobile, search, and social media solutions to some of New England’s largest companies, has a vision that probably sounds pretty familiar to most marketing agencies. According to Marketing Programs Manager Barry Clifford, Ayantek’s main business goal is “to validate [their] belief that by providing excellent value and customer service to clients, a small business can grow into a viable, sustainable enterprise, and can supply a quality lifestyle to its employees without compromising on its core values.”

Ayantek’s global consultants are industry experts with decades of experience conceiving, designing, building, and managing interactive programs that drive measurable improvements and deliver competitive advantages for their clients. They help their customers achieve market leadership through a combination of strategic thought leadership, exceptional user experiences, and industry-leading proprietary and open-source technologies.

Seeing their success in these areas, Ayantek continuously wants to expand their client base and spread their services across multiple Fortune 500 companies in the technology, healthcare, manufacturing, and financial sectors.

Since joining Scoop.it, the Ayantek team has created several audience-specific digests based on their service offerings. By creating three different pages on Social Media, Mobile Marketing, and User Experience Design, they have effectively demonstrated their expertise on each of these topics in an organized and visual way. Further, the Ayantek team has made these pages an essential part of their website using Scoop.it’s customization tools and domain hosting abilities.

By fully integrating their Scoop.it pages into their website, Ayantek has successfully added their curated content to their content marketing mix. As you can see, they have a section dedicated to Research and Innovation on their website that features information for prospective clients to further convince them that Ayantek is the digital marketing firm for them.

Adding to this content with a dropdown menu leading to their customized topic pages on Scoop.it helps them further integrate their curated content without confusing their audience, all while keeping the traffic on their website.

Using the suggested content provided to them by Scoop.it, the Ayantek team finds quality content, adds their insight, and shares it to all of their social channels – including Twitter, Facebook, and LinkedIn – which generates traffic directly back to their curated pages. Aside from promoting their content to their networks, Ayantek has also seen traffic coming from within the Scoop.it community, attracting more users and visits each day.

As most content marketers know, content isn’t only about keeping your current network on your site; it’s about generating leads and getting new business. Ayantek uses Scoop.it to showcase the knowledge and expertise of its team to demonstrate to potential clients what they have to gain from working with Ayantek. All of the promotions of their own premium content, as well as their curated content, are indexed in Google and in Scoop.it, and bring potential leads back to Ayantek this content comes up in a search.

With these strategies, Ayantek has managed to keep their three pages updated and relevant (earning scores above 70 for all three!) and developed a significant new source of traffic to their website. Today, Scoop.it accounts for nearly all of Ayantek’s socially generated traffic.

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