“We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials.”
SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor – and to be fair not always very “white hat” – it became synonym for “regularly publish great content“.
This means that SEO tools have considerably changed and while analytics tools like Google’s or Moz are still very important, they help you measure but they don’t solve the main problem content marketers have: how to scale the content volume without sacrificing quality.
What is my SEO opportunity? What are the keywords I should invest on? How do I rank against competitors? Sure, all of this is extremely important. But over analyzing is not going to help you come out with the great content you need: the pieces that answer your potential clients’ questions, that will educate them or that will make them see more clearly the value of your product throughout their buyer journey.
The good news in all of this?
Acting on your SEO doesn’t require complex technical work anymore. Especially with tools like these, it finally became what it should always have been: a Marketing job.
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