Beyond Analytics: The best SEO Tools for Content Marketers

“We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials.”

SEO changed over the past few years through the Google Search algorithm updates: from being a complex, tech process involving back links and labor – and to be fair not always very “white hat” – it became synonym for “regularly publish great content“.

This means that SEO tools have considerably changed and while analytics tools like Google’s or Moz are still very important, they help you measure but they don’t solve the main problem content marketers have: how to scale the content volume without sacrificing quality.

So we’re not surprised to see content-focused tools in that great list of SEO tools compiled by Writtent, a company that provide content services for B2B marketers.

What is my SEO opportunity? What are the keywords I should invest on? How do I rank against competitors? Sure, all of this is extremely important. But over analyzing is not going to help you come out with the great content you need: the pieces that answer your potential clients’ questions, that will educate them or that will make them see more clearly the value of your product throughout their buyer journey.

The good news in all of this?

Acting on your SEO doesn’t require complex technical work anymore. Especially with tools like these, it finally became what it should always have been: a Marketing job.

See original post on writtent.com

About Guillaume Decugis

Co-Founder & CEO of Scoopit. Entrepreneur (Musiwave, Goojet). Skier. Gamer. Blogging without blogging here: http://scoop.it/u/gdecugis
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  • HelenWrittent

    Hey Guillaume,

    Thanks for checking out our post. Your short analysis of the current state of SEO is spot-on:)

    • http://scoop.it Guillaume Decugis

      Glad you liked it Helen. And thanks for including Scoop.it in such a nice position in your list: we were honored!

      Love your blog btw: just added it to my content sources on for my curated topic on content marketing and seo.

      • HelenWrittent

        Thanks, Guillaume!

        It’s especially nice to hear from someone who is actually a part of the social media landscape!

        Have a great week.

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    Thank to sharing interesting articles and services

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  • Portman

    Well done Guillaume Decugis,, you did a great job. This kind of list should be updated
    after a span of time as due to SEO environment changes unexpectedly. I found
    few new tools which I never used. Aside I use SEO Book toolbar, It gives you
    all basic features that you need to use in daily routine.Check here

    Please share your thoughts If you’ve used SEO Book toolbar.

    Thanks
    portman

  • http://www.callboxinc.com/ Marissa Davidson

    Right! Google Analytics is one of the excellent tools for content marketers. Enabling the site search functionality can be an excellent way of understanding what type of content, users are looking for.

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    For sure we can’t promote our site easily without use any seo tool at the same time we must know while use seo tool we can’t live longtime in top result at this time manual seo is better than seo tool.
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