The Content Marketing Dilemma: data points and ways to solve it.

“Do you have a content marketing strategy? Do you have the resources necessary to implement your content marketing strategy? Do you find it easy to create unique content on a consistent basis? If you answered NO to any or all of these questions, you’re not alone.”


This infographic by OneSpot was published by Angela Hausman and she gives a number of interesting tips on how to solve the content marketing dilemna.


We’re at a point where everybody understands the need for content marketing but often fails at finding the time to be consistent with it and/or at measuring its ROI.


She suggests a number of strategies which are not accessible to all budgets but which make sense. Some of the affordable ones include re-purposing content and focusing on content curation to create a connexion between your content and your community: “studies suggest you should share 10X more curated content than created content” she writes.

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About the Author

Guillaume Decugis
Co-Founder & CEO @Scoopit. Entrepreneur (Musiwave, Goojet). Engineer-turned-marketer. Skier. Rock singer.
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  • Emily Beckett

    An awesome infographic! The gap is really impressive and I think that the point that people read only the headers not the contents is the most poignant one. This is really true 🙁 People want to know What? and don’t care for Where? and How? I wonder, why it came this way?

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