Link baiting is a hot topic in the field of Search Engine Optimization. SEO consultants are all asking the same question: how can we create web content that will naturally be shared by as many quality websites as possible?
What is link baiting exactly?
Never heard of linkbaiting before? It is just what it sounds like: producing online content that will be “bait” other content producers who will link back to it when writing about similar topics. Not only is it essential to make sure that the content is shared and read in order to work on brand recognition, this also helps the process of netlinking tremendously.
Netlinking is the act of creating a “net” of websites that all link back to your own website, rightly dubbed “referring domains” in the SEO world. In order to be visible on Google, websites need to practice netlinking which is the online equivalent of word of mouth!
All websites – big and small – need to work on the quality and quantity of their referring domains. And link baiting is a big part of that. This is especially true when a website has just been created or if the field it’s positioned in is very competitive. The more links refer back to a given website, the more visible it will be. You can learn more about the whole process on Search Engine Journal’s website.
A link baiting infographic.
Many questions are raised when SEO consultants start talking about link baiting: what kind of content attracts links, how is content found, how many images illustrate the article, etc. So we decided to collect all of these questions and ask the people who know web content the best: journalists, web-markers and copywriters.
Thanks to this survey, we were able to find out which criteria should be taken into account in an effective net linking strategy in order to create sustainable, all-natural links.
We randomly selected 100 web professionals and questioned them on the characteristics of the last link they created in an article they published. The answers we collected can help determine the elements that make a link truly natural: take a look at the link baiting infographic below to find out how to create sustainable, all-natural links.
Source : http://www.eskimoz.fr
To conclude, let’s review a few key numbers that emerged from the survey:
91% of landing texts come from content-based websites
38% are at least 600 words long
74% contain statistics
68% of links target internal pages
When taking these various numbers into account, we can deduce that most web professionals quote websites that are content-heavy and full of relevant and interesting information. Attractive images also greatly help the process as they embellish and illustrate the content itself, making the information more pleasant to read.
In the end, these results prove what many SEO consultants already know: content is king!
So if you’d like to see how content curation can help you improve SEO, you should read this eBook!