How to design a content strategy that generates leads from day one – Scoop.it webinar

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If you are just getting started with content marketing, rebuilding your strategy, or simply having a hard time generating results from lead generation, this is for you.

Too many marketers still believe it’s impossible to create content that will generate leads from the very beginning. Yet, they know that all content should convert. And ideally, it should convert from day one!

Content is the foundation of your lead generation efforts – if it inspires, educates, and gives answers to your visitors’ questions. Only then will it convert. In other terms, your content must resonate with your audience to be effective.

But how can you accelerate this process?

All you need is a well designed content strategy, and of course we are here to help. Join us 3/28 at 10am PST with Scoop.it CEO Guillaume Decugis – in just 20 minutes, we’ll walk you through the different steps of a proven methodology, which will set you up for content marketing ROI.

Among other things, we’ll cover:

  • The role of buyer personas and customer journeys in designing a content strategy,
  • What a content plan is and how to build one that aligns with your marketing funnel
  • How to organize your content infrastructure to generate qualified traffic that converts
  • Actionable recommendations so you can start designing your own content strategy in no time

Should you have any question regarding the webinar, leave us a comment below!

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Image by Rawpixel.com

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