The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Andrea Robbins

Essential elements of a welcome email [infographic]

When a subscriber signs up to join your email list, you may be tempted to simply add their name to their database and send them the next scheduled email. But have you considered welcome emails? Welcome emails offer an excellent opportunity to grab your new subscribers’ attention and connect them with your business right away. […]

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