The Lean Content Marketing Blog

How to get more return on investment from content

brand marketing

How to Turn Your Brand Into a Media


This is a talk that I gave at LeWeb 2013 and at the Cristal Festival in December.

While we’ve now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn’t solve the question of how to engage an audience on a daily basis. To do so, brands have to become media.

But how?

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