Get Your Head out of the Sand: Advice from Sir Richard Branson

Yesterday, I had the privilege of listening to a fireside chat with Marc Benioff and Sir Richard Branson at Salesforce.com’s Dreamforce X.

Richard Branson hardly needs an introduction, but just in case, he is the founder of Virgin Group, who runs businesses in almost every industry imaginable, including a record label, banks, airlines, hotels, and even space travel. Branson has been an entrepreneur since he was 16 years old. At that time, he had a friend who was a singer who couldn’t get signed by a record label. Branson decided that if no one was going to sign his talented friend, he would create his own record label and do it himself. The rest is history.

Since Sir Richard Branson is one of the most admirable, successful, socially responsible, and positive-thinking entrepreneurs of our time, it’s hard to not listen to every word that comes out of his mouth. In the talk with Salesforce.com CEO Benioff, Sir Richard talked about a plethora of topics ranging from his entrepreneurial beginnings to his sense of adventure to his future plans to make the world a better place.

While each and every topic proved to be equally if not more interesting than the last, Branson said one thing that really hit home for me:

“For a business to not embrace social media…you’ve clearly got your head in the sand.”

It might seem like a pretty cliché thing to say these days, but when I really think about it, it’s one of the truest clichés I’ve heard. Hearing this made me think of Marc Benioff’s keynote speech from earlier yesterday morning, where he shared the statistic that 70% of businesses today have gone social. I remember thinking to myself that the other 30% must be living under a rock. It sure feels good to be on the same page as Sir Richard Branson!

That said, it’s time to get your head out of the sand. One of the best ways to build a presence for your brand on social media is through content marketing. Sharing information not only gets your name out there, but helps build authority and form relationships within your community by providing your readers with quality content related to your brand.

It goes without saying that this all takes a lot of time; time that most of us don’t have.The answer? Curation. Turning your business social doesn’t have to take up 10 hours of your day. You can easily feed your social media accounts with great content and promote engagement among your audience by spending a few minutes each day on Scoop.it. Now that we’ve partnered with BufferApp, you can take a short chunk of your morning, find a few pieces of relevant content to share, add your point of view, and fill up your Buffer for the day. Then, get back to work and let us do the rest! All of your social media streams will now be constantly flowing with content and your readers will have that many more reasons to interact with you and your brand.

Don’t bury your head in the sand; your business needs to embrace social media. Scoop.it is a one-stop-shop for finding great content, providing context, and sharing it to all of your social networks in one click. It’s time to change that statistic from 70% to 100%, and that begins on Scoop.it.

Rate this post: 1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Loading...

About the Author

Ally Greer
Ally is Scoop.it's Director of Content & Community. She loves to geek out over anything social, Internet, or tech related. When she isn't working, you'll probably find her running the streets of San Francisco. Follow Ally on Twitter @allygreer.

6
Leave a Reply

avatar
6 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
2 Comment authors
Paul ChaneyChristine from Decorated LifeMichelle Carr-Crowe Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Michelle Carr-Crowe
Guest

Amen to that quote:
“For a business to not embrace social media…you’ve clearly got your head in the sand.”
o hear people complain that SM takes too much time, etc. But if your customers are there, you need to be there too.

Michelle Carr-Crowe
Guest

Amen to that quote:
“For a business to not embrace social media…you’ve clearly got your head in the sand.”
I hear people complain that SM takes too much time, etc. But if your customers are there, you need to be there too.

Christine from Decorated Life
Guest
Christine from Decorated Life

Yep!! That is certainly the truth about social media. Wonder what is next on the horizon. Great post.

Christine from Decorated Life
Guest
Christine from Decorated Life

Yep!! That is certainly the truth about social media. Wonder what is next on the horizon. Great post.

Paul Chaney
Guest

Either the 30% who don’t embrace social media will do so at some point, or they face extinction. That’s a generalization perhaps, but I feel strongly that some degree of social media integration (alongside other forms of marketing) is mandated in this day and age.

Paul Chaney
Guest

Either the 30% who don’t embrace social media will do so at some point, or they face extinction. That’s a generalization perhaps, but I feel strongly that some degree of social media integration (alongside other forms of marketing) is mandated in this day and age.

Read previous post:
Curate & Schedule: Magic and easy as pie with the new BufferApp integration

Over a month ago, I was curating on Scoop.it and manually setting the post scheduler. I thought…wouldn't it be great...