“If there’s a universal truth in the digital age it’s that there’s too much content and not enough time to consume it. Naturally, a challenge this large and far reaching is creating opportunities for innovators.” writes Steve Rubel of Edelman on the new LinkedIn Tought Leaders section.
He goes on to explain how Scott Beale of Laughing Squid is a great example of using curation to become a media that serves the purpose of developing a company’s brand in the age of online media.
“The lesson here is that any company can potentially benefit by thinking and acting like a media company (…) However,you don’t necessarily need to create original content.“
Great case study.
See on www.linkedin.com