5 deadly personal-branding illusions

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What the heck is a Personal Branding Illusion? That’s a good question, but it begs the question “What is a Personal Brand?”, so let’s start there.

Ally Greer‘s insight:

I absolutely love this post by Liz Ryan!

First off, I’ve never heard the concept of a personal brand explained so well:

People protest “Oh, I don’t have a personal brand, and I don’t want one” but that’s like saying “I choose not to cast a shadow when I walk in the sun.”

A few weeks ago, I had this exact conversation with my mom; she thought it was crazy that I referred to my online presence as my “brand,” but I told her that we all have our own version of our personal brand, a concept that was difficult for her to understand. The way Liz Ryan puts it here though, explains the term personal brand as just another way of saying “reputation” or “self-description.”

It’s true, your personal brand is just a fancy way of quantifying the way people see and perceive you, based upon the way you present yourself physically, intellectually, emotionally, digitally, etc.

Here, Ryan also describes five common ways people refer to their “personal brand” that are simply inaccurate. One example of this is “tasks.” The tasks that you perform on a daily basis are not your personal brand. Your skills (which help you accomplish your tasks), are a component of your personal brand, but don’t just leave it at that! Another example – one that I personally can’t stand – is “zombie language.” Per Ryan, Zombie Language is often manifested in the form of buzzword-enhanced one-liners that professionals use to describe themselves (See: goal-focused social media strategist, or results-driven PR professional). If you use those or any of the other mentioned “strategies” to define your personal brand, have a look at this piece and get restructuring!

See on www.linkedin.com

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About the Author

Ally Greer
Ally is Scoop.it's Director of Content & Community. She loves to geek out over anything social, Internet, or tech related. When she isn't working, you'll probably find her running the streets of San Francisco. Follow Ally on Twitter @allygreer.
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Jayden Chu
10 years ago

I agree with the line above ‘personal brand is just another way of saying reputation or self description’, that’s why we have to avoid all the ways that could stain our name because no matter how you please people they will always based everything in what they physically see. Shallow as you think but that’s how things worked for humans. 🙂

10 years ago

From stone ages, it has always been about social standing. The Tech Info Group, LLC

10 years ago

absolutely awesome…!!!

loved the creativity.


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