“The more time you put in, the more successful you’ll be – The results you get from your blog post promotion efforts are proportional to the time and energy that you put in.”
Read the full article at: http://bloggingwizard.com.
A few weeks back I wrote an article called “How to write good blog posts for your audience and SEO and make sure they perform” in which I laid down the steps I used to 1. write good blog posts consistently, and 2. help them perform better. Adam Connell‘s infographic for Blogging Wizard is a great visual way to respond to #2.
How to promote your blog in 2015: should you spend 80% of your time at it?
Many influencers talk about the 80/20 rule: you should spend 20% of your time creating content and 80% of your time promoting it. Although I think this ratio really depends on your job, needs and company, it does capture one thing: if you write amazing content but don’t shout out your did so, no one will hear you.
And as far as promoting your blog goes, you can pick and choose on the list above the items that make most sense to your company. If for instance you work for a very technical B2B company and your target audience is above 50 years old, you might want to consider investing in LinkedIn rather than Facebook, leverage influencers and invest time in guest blogging. It all really depends on your audience, where they are and what they care about.
There is one very important point I’d like to add to this infographic: it’s not content repurposing (which I thing is one of the leanest way to do content marketing, it saves an incredible amount of time), it’s content recycling.
Promoting your blog regularly is the key.
Imagine if radio stations had played Michael Jackson’s Billie Jean only once: would it have become the 80’s biggest hit? Probably not. This is the same with your content. If you want it to be seen among others, you have to share it on a regular basis with your audience.
For that to be efficient, you have two options:
– you can either manually go into the recent blog posts or the old successful blog posts (called evergreen) and share them on a regular basis on your social media channels,
– or you can use a tool that will automate the scheduling of your social media messages in advance, identify the evergreen and most popular pieces of content so you can find them in just a few clicks.
And if you’d like to know how you can start blogging consistently in 30 minutes a day or less, read our eBook!