The marketing world keeps emitted with the time and introduction of technologies. Marketing is so much more nuanced than just “product promotion” and “brand engagement”. Indeed, when we talk about marketing, multiple layers exist, but when it comes to lead generation, marketers can’t overlook social media platforms.
Whether you follow traditional marketing techniques or opt for digital marketing methods, the marketer’s major aim is to capture quality leads and fill the pipeline to boost profitability. From the last decade, social media has revolutionized how we communicate, engage and purchase products or services. Consequently, it has also altered the way brands interact with their customers.
Capturing leads from campaigns is critical as one has to go through many ups and downs. According to research conducted by HubSpot, lead generation is the ultimate goal for any marketer, and more than 61% of experts admitted that lead generation and driving traffic are the major challenges they face. If you are a digital marketer who wants to increase qualified leads for business, social media could be the ideal answer. Now you must be wondering; there are numerous digital marketing techniques to generate leads, then why is social media effective? Because it offers low-cost marketing and enables brands to engage with selective audiences.
Well, there are many social media marketing platforms; which one should you choose for lead generation? In this piece of content, we will show you how to capture leads from social media marketing. And we will also answer the fundamental question, “ what is social media lead generation” and tell you what practices to follow for organic exposure of your brand.
What is Social Media Lead Generation?
Source: eMarketer
To put it simply, social media lead generation is the continuous process of generating leads for a business through social media marketing. Earlier, marketers believed that social media is only limited to increasing likes and followers, but it’s not true. Social media lead generation is the broad concept that allows brands to capture more qualified leads for their business.
It is believed that social leads have more potential to convert customers into buyers than general leads obtained from websites or apps because buyers have already shown their interest in your company and are willing to buy products or services.
Therefore, this makes it simple and easy for you to convert the random buyers to customers since you already have earned their trust by providing them valuable content.
So, how does your marketing team capture more leads from social media? Let’s understand in detail. But before that, let’s take a look at which platform is best for lead generation and what your brand should choose to attract a higher conversion rate.
What Platform Can We Use for Social Media Lead Generation?
Source: business2Community
Social media has become a valuable part for businesses to get noticed in the digital world. You should use platforms that belong to potential customers. One of the most well-known platforms you can use is Facebook and Instagram to date. These platforms allow marketers to capture social media leads in several ways. But before getting started with social media lead generation practices, you need to do your homework.
Once the homework is done and you come up with an effective plan, you can compare all the information to the relevant statistics of each social media platform to choose the best platforms to utilize.
Here you also need to find on which platform your ideal customers spend the most time. For instance, India is ranked as the first country with 180 million active monthly users, followed by the USA with 170 million users.
So here, marketers should focus on Instagram first than any other marketing platform because there are higher chances of meeting your desired audience within the least possible time. Confused about which platform to choose? Let’s go through some eye-popping statistics.
In July 2021, Facebook acquired 2.85 billion monthly active users. According to the research revealed by Sharpspring, over 82% of B2B marketers believe Facebook is the “Sweet Spot” and one of the best platforms to generate leads.
Approx. one billion users are monthly active users of Instagram, and half of these users use this popular platform every day. Yes, this makes Instagram one of the best and popular social sharing platforms.
In the second quarter of 2021, Twitter announced that it had 206 million daily active users; 44% of Twitter users are 18-24 years old.
Pinterest is one of the most popular image-sharing sites; as of the second quarter of 2021, it had 454 million monthly active users across the globe
Based on the above statistics, now you know which platform is better for your business and where you find the right audience that helps you achieve your desired goal. Along with the statistics, you should also focus on all platform’s demographics; it will help you pick the right platform for your business.
Acquire More Leads through Social Media- Best Practices to Follow
Now, it’s time to focus on best practices that make the social media lead generation process smooth. Here we summarized six moves that your brand can leverage to generate leads and gain better exposure.
Optimizing Profile
You will almost always want to link your social media pages to your brand’s contact information so that customers can inquire about you quickly. It’s the first place your customers check after your website, so be sure that they find what they’re looking for there.
Before you start to craft your social media plan, you need to spice up your profile to collect organic leads. Check the following details to look at your professional profile,
- Name (brand name)
- Add contact information ( address, email ID, Facebook Messenger, Chatbots, etc. )
- Link to website
- Clear CTAs ( for instance, order now, book now, inquire now, etc. )
Make sure you have added all this information; you can also get creative here by adding some other information such as reviews, address maps, ratings from recent customers, etc. It will help you gain more followers and leads in the future.
Make Personalized Offers
If you want to make a strong customer base, you need to get personal. Customers often value the feeling when brands formulate personalized deals for them. To give you a better understanding of personalized offers, here are five insightful stats to consider when working on your personalized strategy.
- More than 57% of shoppers are willing to share their personal information if they receive personalized offers.
- Over 50% of marketers believe email segmentation is the most effective personalized tactic.
- According to elluminatiinc.com brands need to pay attention to personalized marketing to generate sales and customers will only respond to personalized marketing messages.
Introducing a separate campaign for the selective audience will help you uniquely convey your message. You can also craft a campaign based on particular demographics; it will surely give you positive results.
Focus on Clickable Content
As social media becomes a more competitive space, your content has to be both good and different. Your audience will expect your words to be catchy, your images to be engaging, and you have to arouse their curiosity every single time.
You may have caught your prospects’ attention, but make sure you provide them with offers that encourage customers to exchange their information regarding preferences, habits, interests, location, contact details, etc.
Make sure every post has some clickable content; after all, it is the first step to generate leads. Try to include a clear CTA button at the end of every post that redirects visitors to a particular website or application.
You can provide your visitors with the following content offers in exchange for information:
- Attractive offerings in the form of discounts, promo codes, etc.
- Content entries
- Gated content (eBooks, videos, infographics, ask to join Facebook groups, etc.)
Design Attractive Landing Pages
Developing a landing page helps generate leads and convert them into paying customers. For instance, if you are engaged with a hosting business, create a separate landing page for different types of hosting offers such as Magento hosting, WordPress Hosting, and much more.
Creating an appealing landing page is one of the effective ways to convert random visitors into customers. Also, if your brand does not have gated content that can be shared on social media, creating a landing page is a very good idea.
The landing page contains a lot of important information. If the details are not useful or irrelevant, customers will close the page. Hence, make sure your landing page is mobile and user-friendly; if you are unaware of how to build a landing page, consider these tips and get started. It will catch users’ attention and encourages customers to buy your products.
Get Started with Social Ads
Since implementing paid advertising, Facebook, Twitter, and Instagram have all become more accessible to businesses. Because social media leads are of high quality and the growing competitiveness of its landscape, these ads are an advantageous addition to your social media strategy.
Inexperienced marketers may have problems targeting these channels successfully, but it is still less costly than traditional media if you know how to do it. For instance, if you want to create great Facebook ads, consider some proven tricks. The underneath infographic will help you create effective Facebook ads that compel clients to check out your business info quickly.
Here you know why getting started with social ads is beneficial for your brand, and when you do it with engaging content that users find interesting, it is a win-win combination.
Entice Customers with the Right Incentive
There are hardly any customers who resist deals and offerings on their favorite products. Entertain your customers with attractive deals and offerings that encourage them to purchase your products without having any second thought. Here are a couple of interesting methods you can use to capture more leads,
- Discount codes
- Gated content
Do you know offering customers attractive deals to sign up for your newsletter can help you capture more leads? But make sure leads you are generating from social media are being followed up through effective emails.
Use Social Media To Acquire More Leads And Enhance Brand Visibility
Still in a dilemma about investing in social media to generate leads? Focus on these words told by Michael Stelzner, “social media platforms are the cost-effective and fastest way to get leads, bar none.”
Put these six steps in place, and you can use any social media platform for your lead generation strategy.
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