The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

brand marketing

How to Turn Your Brand Into a Media


This is a talk that I gave at LeWeb 2013 and at the Cristal Festival in December.

While we’ve now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn’t solve the question of how to engage an audience on a daily basis. To do so, brands have to become media.

But how?

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