The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

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Scoop.it and a Hashtag: A social media knock-out combo every digital media agency wished they’ve invented

Marketers want their community to produce content without losing control and getting lost in the “user-generated” madness. So, most marketers default to containing the conversation risking the brand’s authenticity. Now, there’s a better way to leverage community contributed content for building brand reputation and engagement. This scalable, simple and effective social media strategy has been created, tested and proven not by a fancy digital media agency in New York City, but by Thomas Listerman, Director of e-Communications, from the University of San Francisco.

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