Is Social the new SEO? Or when "Curation comes up when Search stops working"


“With new changes that offer personalized search results — most of which are being taken from its own Google+ social network — Google has just made social connections and links the new search-engine optimization strategy”
Interesting analysis by Mathew Ingram on what Google just did by tweaking search results to include Google + results in there. And in particular what this means for the Media industry.
If you’re not familiar with the change, the article describes it well and there’s another piece you can check that will probably freak out some.
To elaborate on Mathew’s point, I would put it more concretely: the time where Media could simply use Twitter or G+ accounts like RSS feeds is over. User engagement is required and it means getting readers to like, comment, +1 and… curate your content.
Clay Shirky once defined curation’s role this way: “Curation comes up when search stops working”.
Well, now if you want your content to be searched, you better start by making it curated.
Via gigaom.com

Rate this post: 1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet)

Loading...

Leave a Reply

32 Comments on "Is Social the new SEO? Or when "Curation comes up when Search stops working""

avatar
  Subscribe  
newest oldest most voted
Notify of
web designing company
Guest

how to find the the target audience through Twitter marketing?

web designing company
Guest

how to find the the target audience through Twitter marketing?

Ajmal
Guest

Google+ is the best way for finding more targeted customers

Ajmal
Guest

Google+ is the best way for finding more targeted customers

SEO Republic
Guest

I do not think need to be afraid of Google Innovations. All will benefit, especially regular users.

seogear
Guest

I do not think need to be afraid of Google Innovations. All will benefit, especially regular users.

baby clothing
Guest

Most suitable keywords that can be targeted for optimization are determined for your net site. After this, these keywords are targeted so as that effective SEO can be yielded.

baby clothing
Guest

Most suitable keywords that can be targeted for optimization are determined for your net site. After this, these keywords are targeted so as that effective SEO can be yielded.

girls dresses
Guest

These benefits do you use your site search engine optimization techniques can have fun customizing. Also key to this online sources to be credible to the people to read it.

girls dresses
Guest

These benefits do you use your site search engine optimization techniques can have fun customizing. Also key to this online sources to be credible to the people to read it.

Reachlocal reviews
Guest

SEO and Social media are perfect strategy that can really help you generate traffic towards your website and promoting it in search engine.

Douglas Anderson
Guest

SEO and Social media are perfect strategy that can really help you generate traffic towards your website and promoting it in search engine.

Web Design Bournemouth
Guest

Personally – I don’t like ‘personalised’ search results.  But for sure, Likes are good, and Shares are better as we move forward with Google looking for social proof when deciding what to present on the SERPS.

Web Design Bournemouth
Guest

Personally – I don’t like ‘personalised’ search results.  But for sure, Likes are good, and Shares are better as we move forward with Google looking for social proof when deciding what to present on the SERPS.

seo
Guest

It’s always the same with every new social media platform that comes out. It’s get spammed to hell!

seo
Guest

It’s always the same with every new social media platform that comes out. It’s get spammed to hell!

window blinds
Guest

Social media is the ultimate in democratic SEO!

window blinds
Guest

Social media is the ultimate in democratic SEO!

cash for small business
Guest

seo and smm are the best way to promoting sites but through white hat techniques

Daniela - SEO Pagerank Checker
Guest

I have found this tool to check PR, Backlinks, etc. http://www.seorank.eu.com/

Daniela - SEO Pagerank Checker
Guest

I have found this tool to check PR, Backlinks, etc. http://www.seorank.eu.com/

SEO services company
Guest

A good SEO service provider will talk to you directly and will give you tips, advices, and recommendations on the things that you need to do. They are after the results that you will gain from their service, and not with the money that you will be spending on them.

Behavioural Targeting
Guest

For me SM and SEO can be partners but SM cannot replace the good benefits that SEO has. SEO is still the best and the main factor in promoting our websites and product. SM can still promote our website but I don’t know if many business owners will prefer to this.

Behavioural Targeting
Guest

For me SM and SEO can be partners but SM cannot replace the good benefits that SEO has. SEO is still the best and the main factor in promoting our websites and product. SM can still promote our website but I don’t know if many business owners will prefer to this.

payday loans Canada
Guest

This is my first visit to your blog. We are starting a new initiative in the same niche as this blog. Your blog provided us with important information to work on. You have done a admirable job. I actually added your blog to my favorites and will look forward for more updates.

payday loans Canada
Guest

This is my first visit to your blog. We are starting a new initiative in the same niche as this blog. Your blog provided us with important information to work on. You have done a admirable job. I actually added your blog to my favorites and will look forward for more updates.

Truck Driver Training
Guest

I thinks today social networking is more sophisticated then SEO.

Truck Driver Training
Guest

I thinks today social networking is more sophisticated then SEO.

PCV Training
Guest

Social media is the finest way to get traffic to your site now days.

PCV Training
Guest

Social media is the finest way to get traffic to your site now days.

Anonymous
Guest

Social media seems to like an SEO but it cannot be the new SEO. Still SEO has it’s own characteristic which can help a certain website to get high page rank in Google which social media cannot give.

Robert Benwell
Guest

Social media seems to like an SEO but it cannot be the new SEO. Still SEO has it’s own characteristic which can help a certain website to get high page rank in Google which social media cannot give.

Read previous post:
Lord of Curation Series: Ana Valdés

Ana Valdés is a writer, nomad, lover of virtual and physical places, and ghosts ofcities. She describes herself as an...