FOR IMMEDIATE RELEASE
[San Francisco, CA -- December 11, 2012] — Scoop.it, a leading social media and content curation platform for professionals and businesses, recently announced it’s platform redesign, elements of which focus specifically on increasing visibility for its community of users after Dec. 21, 2012, the commonly-accepted “End of the World.”
“We realize that getting your business’s message out after the apocalypse will be incredibly difficult, as we’ll be facing unseemly conditions including mass power outages, mob mentality, and general chaos,” says Guillaume Decugis, CEO and co-founder of Scoop.it, “We believe that simply because the world as we know it is on fire, business owners and professionals shouldn’t be deterred to continue business as usual, or what’s more, even see their growth accelerate.”
This latest iteration comes after several weeks of beta testing and feedback cycles from a select group of appropriate businesses on Scoop.it’s global platform, including Doomsday Planners, Nuclear Scientists, and pharmaceutical organizations working on zombie outbreak prevention. They have now rolled these validated changes out to their 5M+ unique visitors per month.
Insight: The aptly named “Insight” feature allows a user to quickly enrich and personalize any article, video or image they post to their network with personal commentary and unique perspective. Scoop.it has made the platform as user-friendly and efficient as possible to be cognizant of the new pressures that rampant looting and roving groups of motorcycle bandits may cause. We also wanted to allow users to stand out from the post-apocalyptic noise, so instead of simply being able to comment on a piece of content, the Scoop.it user’s Insight is customizable using a Wyswyg-style editor — allowing a user’s perspective to shine amidst country-wide blackouts.
User Experience: Scoop.it’s sleek, sophisticated responsive design and user experience updates create a better environment for professionals to be discovered by the panicked masses with similar interests they’ll need to succeed.
Redesigned Boomarklet: Praised by the community as the most simple way to curate any web content to topic pages, the Scoop.it bookmarklet now includes a Wysiwyg-style editor, giving the curator as much control over the look and feel of their topic pages as possible, while keeping it fast and easy. The world may be in utter chaos, but your topic pages and related web presence should feel like the world never ended.
Community: The new Scoop.it builds community through relationships and similar interests without the noise we’ll be seeing on other social networks due to mass panic. Cut through the “RT @mayancalendar THE END IS NIGH” and focus on the connections that really matter. Scoop.it’s community feature shows the user’s social connections from Twitter, Facebook and Linkedin and which topics they are curating on Scoop.it–provided these other social networks make it through impending doom…
Notifications: The new notification functionality encourages content discovery through the Scoop.it social graph and provides updates on the user’s community. Notifications are also more accessible by being hosted permanently on the user’s homepage; allowing for speedy downloads on what’s happening in your network, i.e. who found the latest stash of twinkies.
Social Sign In: Professionals with LinkedIn accounts can now leverage their existing presence on the LinkedIn website by signing into Scoop.it with their LinkedIn credentials. We wanted to make signing in and sharing content as seamless as possible to help alleviate the stress of doing business in an unstable business environment full of nuclear meltdown and uncertainty. With Social Sign In, your contacts and professional groups will never know you are marketing products from a bunker under what was once your office.
Redesigned Content Suggestions: Scoop.it’s redesigned content recommendation algorithm makes it easy for users to never fall short on positive inspiration during tough doomsday times.
Scoop.it’s new rollout comes on the heels of announcing new integrations with SlideShare, Hootsuite and Buffer, which allow users to optimize their social media publishing as part of a content marketing strategy or for their own professional development. Scoop.it is on a steady growth pattern, exceeding 5M unique visitors per month in just one year since public launch. Doomsday is only expected to grow the Scoop.it community (now averaging 1,500 new sign ups per day), because aside from a cockroach, the only other thing capable of withstanding nuclear meltdown is the internet.
Scoop.it lets you share ideas that matter and shine on the web through beautiful topic pages. Collect relevant content and add your insight to attract an avid audience. Whether you’re a professional or educator, representing a business, or a nonprofit, Scoop.it will help you efficiently and effectively build your online presence. Scoop.it is a one-stop-shop for social media and content curation publishing. When you post on your topic page, you can easily share to your social networks including Twitter, Facebook, LinkedIn and Google+. Advance analytics available on Scoop.it Pro and customizable pages, post scheduling and WordPress integration available on Scoop.it Business. Launched in November 2011, Scoop.it is headquartered in San Francisco, California with offices in Toulouse, France. Scoop.it has received Series A funding from Partech International, Orkos, Elaia and IXO.