6 Things The Smartest Brands Do To Win People Over

What marketers and Internet professionals can take away from these two examples is that the best idea always wins, not the biggest budget or the most over-the-top content.  The “best idea” is the concept that most effectively identifies the best strategic things to communicate to a target audience through the most appropriate, natural channels, and then executing the idea in a meaningful, authentic, and value-adding way. If you do this correctly, a simple 520 word editorial could have more positive impact for your brand than a $500k major conference keynote.

Ally Greer‘s insight:

By investigating two very different cases of content creation around a brand, Clair Byrd proves that promoting the most expensive, over-the-top content isn’t always the right answer.

The “best idea” is the one that has the biggest impact and sends the right message; not the one filled with the most gimmicks and the biggest budget.

Clair provides 6 insightful tips on how to make sure that your content is doing what it’s supposed to be doing – you’d be surprised how much time and money you could save by simply focusing on the right things.

See on www.businessinsider.com