Where content curation traffic comes from and 4 ways to increase yours

Content curation is not just collecting, it’s also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we’ve been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation.

Content Curation traffic: SEO vs Social Media

First, let’s look at the general distribution of traffic sources to Scoop.it topics:

The 2 major sources are naturally social networks and search engines – a not-so-surprising trend for those who have looked at how social became the new SEO these past couple of years. With an equal split between them, search engines and social networks account for about 80% of visits. This is not surprising considering the fact curation is about sharing and the fact Google has repeatedly mentioned they were looking at surfacing good quality content above poorly created one: surfacing the best, most relevant content is clearly picked up by Google Search.

While this breakdown of traffic sources has been stable over the past 12 months (after having increased through Google’s Panda and Penguin updates), It’s interesting to note that we’re also seeing an evolving pattern here: newly created topics generally start with most of their traffic from social networks as search traffic takes a few weeks to catch on. Then they also get traffic from the Scoop.it site itself as their topic pages rank higher in our own search engines, our interest channels and of course through social notifications.

Content Curation and mobile devices

Another important trend of these past few years has been the rise of mobile and tablets:

While we’ve emphasized the need to curate on the go early on – something we made possible through the use of our iPad, iPhone and Android Apps, it’s important to note that readers are also mobile. Mobile and tablets now account for close to 30% of traffic to Scoop.it topic pages that are optimized for smartphone browsing and reading.

It’s also interesting to note that the share of mobile is rising fast: it jumped to 27% from 17% in the past 12 months.

So traffic to curated content on Scoop.it comes from Search and Social Networks and is growingly mobile. Now, let’s look at how it differs and what we can learn from that. An interesting way to look at visitors is to split them between new and returning: that can tell you which channel brings you new people who discover your content for the first time vs loyal people who come back to your site. Both are important by the way: without the former you don’t grow outside of a certain circle but if you don’t retain them, you probably won’t have enough interaction to make an impact.

Traffic from the Interest Graph vs the Social Graph

The difference by traffic sources is pretty striking: while social networks bring a majority of returning visitors, Search and intra-Scoop.it traffic (traffic from the Scoop.it site to Scoop.it pages) bring a vast majority of new visitors.

This is in essence the difference between the social graph and the interest graph. By sharing content on social networks, you reach your existing social graph, ie people who know you already. Social networks are a great way to make these people come back to you through the content you publish. But it’s not as effective as a way to be discovered by new people than search or interest-based platforms such as Scoop.it: the interest graph consists in the people who are interested in your content but don’t know about you until they discover it.

Which social networks bring the most traffic?

Looking at social traffic, it’s interesting to analyze how strong the correlation is between sharing actions and visits: of course we expect the more content is shared, the more clicks it gets but how does it differ from one social platform to the other?

Scoopiters share the most often to Twitter but they get more bang from their buck when sharing to Facebook. LinkedIn is for now still a challenger but it’s share of visits has been growing the fastest of the three in the past 12 months and it’s been accelerating as we launched our integrations with LinkedIn groups and company pages.

How often should you publish content? Does publishing quality content matter?

By categorizing our user base in percentile groups, we’ve been able to compare the performance related to the average across the Scoop.it user base of:

- users who publish the most content (Top 20% percentile);

- users who publish the best content (this is of course subjective but we’ve used the Scoop.it score system which is highly based on how much reactions content gets from readers – again Top 20% percentile based on score);

- users who are in both categories.

There’s clearly a bonus for both frequency and quality but the interesting part is that it more than adds up when you do both.

So, how can I increase traffic through content curation?

All of this is very nice, but now what? To make this practical and actionable here are 4 take-aways anyone can implement:

1. Publish your curated content to a content hub before sharing it on social media: if you share it to social media only, you only get less than half the traffic and you lose a lot of the new visitors who are in your interest graph but not your social graph and that would come from Google Search.

2. Use a mobile-friendly content hub: content consumption is growingly mobile so if your WordPress template is not responsive, it’s time to change it. Of course if you’re using Scoop.it as your main hub, it’s all taken care of.

3. Use services like Buffer to republish multiple times throughout the day on Twitter: yes, Facebook generates higher clicks but as smart curators have found, the perk of Twitter is it’s ok to repeat a post several times because of it’s real-time nature. So just like a TV Channel will broadcast several times their main shows, you can decided to tweet the same piece of content for your morning audience, your afteroon one and your evening one.

4. Automate content monitoring to achieve both quality and quantity: use tools like Scoop.it suggestion engine to be in the top publishers both from a quality and quantity point of view. This can generate 10x more traffic than average.

We’d also love to hear from you: what else have you found useful to generate traffic to your curated content?

About Guillaume Decugis

Co-Founder & CEO of Scoopit. Entrepreneur (Musiwave, Goojet). Skier. Gamer. Blogging without blogging here: http://scoop.it/u/gdecugis
  • http://moviechalo.com/ Movie Chalo

    Thanks Guillaume for this informative post. We have just signed up at scoop.it and looking forward for a healthy partnership so as to help moviechalo.com step up the ladder fast.

  • http://brending.getintheripple.com/Disqus cellteck@live.com

    Great work. Can you tell me why Google is selling brending for $2.02 cents a click? It looks like the neologism was invented by “Johnny & Marko” on March 9th, 2011. What do your CCIE Internetwork Experts have curated on the subject matter. Call my VoIP +1 (614) 448-0090 or Text: rippleteam To: 90210 & ask for Coach Z so our team knows you reddit here first. Thank you. Today is March 7th, 2014.

  • http://www.callboxinc.com/ Belinda Summers

    Content curation sites like bundlr, storify and scoop.it. I won’t deny that I’m gaining traffic from scoop.it, over the years it has contributed a lot.

  • DiscoverText

    I generally agree that our curation efforts (http://www.scoop.it/t/text-analytics) have brought us some interesting traffic, but I will note that LinkedIn users seem particularly sensitive to links that point to a scoop about content, rather than directly to the content itself.

  • http://www.tezyazimerkezi.com/ TEZ -PROJE YAZIM MERKEZİ

    Tez Proje Hazırlama, tez düzenleme, tez yazım, http://www.tezyazimerkezi.com/

  • http://www.funindia.co.in Vivek Pal

    Very nice
    check out latest weddng dresses

  • http://www.funindia.co.in Vivek Pal


  • Asif Ali

    You can also Read Related below Post..

    10 way to Increase Alexa Ranking of Your Website – Visit Below Post Link


  • http://androidappsapkdownload.com/ Android Apk File Download

    Wow… i love SCOOP.IT as it really increase my referral traffic for my android app download website. Previously i have 12% – 20% referral traffic but now in 1 month i have 1500+ referral from scoop.it only for my android site : http://androidappsapkdownload.com

  • http://feedcurator.com/ FeedCurator

    I agree with this article. One of the big factor to increase the traffic is through social media. The audience wants to know whats the latest news and something unique content. That’s why feed curator is created to deliver fresh content for your site.

  • seaadams

    Thank you very much for publishing this kind of article. I like your article very much and I think
    SEO with unique and high quality content is the best way to get good traffic. If traffic from search engines are retained and we made them direct traffic, nothing can compete this method. Because direct traffic is the best way to be safe from search engine penalties like a panda and penguin. Also branding is
    another good option to play on the safe side.

    go here

  • Nayna

    Content curation sites like bundlr, storify and scoop.it. I won’t deny that I’m gaining traffic from scoop.it, over the years it has contributed a lot.

    Tech Devotee

  • Nayna

    hi, Content curation sites like bundlr, storify and scoop.it. I won’t deny
    that I’m gaining traffic from scoop.it, over the years it has contributed

    a lot. Tech Devotee

  • Best Fre

    Best Free Online Anal sex http://www.bestfreeanalsex.com

  • http://topbestlisted.blogspot.com/ aivil vin

    i am glad to say that Scoopit has been very good to get good traffic for the sites of my clients-

    Thank you Scoop.it

  • Peter Son

    Thanks for
    updating new information about seo. It helped me a lot to improve my
    businesses. Also share your new updated details about seo in your website.
    Thanks mate

    Seo services in

  • http://www.tradecomplaint.com Adrienne Joseph

    Trade Complaint Com

    Interested to learn about Forex scam, commodity fraud, and other investment scams or just interested in reading those spectacular stories? Then Trade Compaint.com is the right place for you! Read examples about expert Advisor software frauds, Forex broker scams, managed account HYIP frauds, Ponzi schemes and signal generator
    scams. A great way to start is our extensive article on different types of scams and what to consider to prevent Forex and commodity fraud.

  • Mona Ali
  • AnanthramGK

    Go Great ; Scoopit. ; Grow Greater !!

  • Inder Techboy
  • Inder Techboy
  • http://www.callpanipat.com/ call panipat
  • http://WWW.FABHRES.COM fabhres holidays

    I am sure that the informative you shared through your post is useful for people. I am impressed with the way of writing. It kept connected me all the time.Keep up the good work. holiday packages in goa

  • http://www.clippingsolutionsindia.com/ Rustam Ali

    I hope get more traffic or client via scoop for my website: http://clippingcreationsindia.com/

  • siteadwiki

    Thank you scoop.it for your nice idea i think i should do this also on my team siteadwiki,com this could the most interesting idea you made about advertising.

  • http://referencervotresite.blogspot.com/ Rabbouhi Hicham

    Amis référenceurs, est-ce que l’un d’entre vous a déjà réalisé des tests à ce sujet ? Pour ma part, je pense que Scoop.it est un bon levier de social media optimization, ayant constaté de façon empirique une influence sur le positionnement de certains posts de blog « linkés » depuis cette plateforme de curation… Attention, c’est avant tout une observation et interprétation personnelle.

  • http://www.lucendi.hr Lucendi Led Rasvjeta

    Very Very Good

  • spesialtips
  • epicdubai

    Great article, hopefully scoop will help us to spread our articles to more people.


  • http://www.quranrainbow.com/ Uny Atha

    thats very nice info, im very hapy with your advice.


  • Adrians
  • http://www.ikincielesyaevi.com ikinci el eiya evi

    İkinci El Eşya Evi – 2.El Beyaz Eşya, Mobilya, Spot ve Antika …

    İkinci El Eşya Evi – 2.El Beyaz Eşya, Mobilya, Spot ve Antika Alanlar, ev eşyaları alan yerler, eski ofis eşyaları alım satımı, kullanılmış eşya satan

  • http://www.viralblogtips.com/ Bishal Biswas

    Hi Guillaume,

    Social media is crucial in segment of improving online sales, I’m working on building up a SEO firm, namely Local SEO Metrics, where I’d help companies, ventures, businesses, possibly now I’m on to Link Building. I’m using the anchor properly, for example: Best SEO Company in India, Best SEO Company in Chennai, Affordable SEO Company in India.

    I’m really thankful since you’ve provided such elaborated article – would help me a lot.

  • Dirk

    Well, regardless of how often you post a content if you are not consistent enough to post high-quality and unique content, everything will be useless. Anyway, thanks for sharing your point of view. Hope to read more helpful tips from here.
    Dirk, http://www.serpshake.com

  • http://www.fita.in/android-training-in-chennai/ Mohamed Shiyas

    Thanks for your informative post.
    Your article helped me a lot to understand the future of digital marketing. http://www.fita.in/digital-marketing-training-in-chennai/

  • http://www.turkiyecilingirevi.com/ turkiyecilingirevi com
  • http://www.turkiyecilingirevi.com/ turkiyecilingirevi com

    Ataşehir Çilingir Evi® – 0532 418 10 40 Anahtarcı Servisi
    Ataşehir çilingir servis hizmetleri, 24/7 açık oto çilingir ve anahtarcı destek hattı.

  • http://www.turkiyecilingirevi.com/ turkiyecilingirevi com

    Türkiye Çilingir ve Anahtarcı Evi ™ – 0532 418 10 40
    Türkiye Çilingir ve Anahtarcı Evi ™ Türkiye genelinde 7 bölgede tüm il ve ilçelerde oto çilingir, ev ofis anahtarcıları noktası.

  • http://www.turkiyecilingirevi.com/ turkiyecilingirevi com

    Tez Hazırlama Mezkezi Proje Danışmanlığı®
    Bilgi Tez Hazırlama Mezkezi Proje Danışmanlığı, Yüksek Lisans tezi hazırlama, Bitirme Tezi Yazımı, Ödev Yapımı için doğru tercih

  • http://www.alanlarikincielesya.com/ ahmet

    thanks admin !

  • http://www.alanlarikincielesya.com/ ikinci el eşya alanlar
  • suvi

    Great article
    - icliniq

  • Nicky

    Informative post. Very helpful to get traffic. :)

    CEO @ Clipping Care
    Clipping Path Service | Background Remover | Photo Retouching Services

  • http://www.adeptclippingpath.com/ Sakib

    Thanks for your helpful post. I get a better knowledge from here. This article learns me how to get a good traffic.Love you so much http://www.scoop.it/
    It is a good source of various topics as like as ACP image editing services _ Clipping Path | Image Masking | Shadow Creation | Photo Retouching

  • http://logicseoservices.weebly.com Logic InfoTech SEO Solution

    Best SEO Services Affordable Packages and Prices – SEO Service in coimbatore, India Search engine Optimization Company in india

  • http://clippingpathking.com/ Enamul Hoq

    nice and informative post about site traffic sources here define and present interestingly with well writing and images ..thanks


  • http://logicinfotechseo.com Logic InfoTech SEO Solution

    This Blog Very Useful for my Website SEO Promotion

  • Dinesh Jaganathan

    Great Article!

  • Ömer
  • Ömer
  • Ömer
  • Ömer
  • Ömer
  • Ömer