4 ways to integrate Scoop.it with WordPress

Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with WordPress – the leading blogging platform. Since then, we’ve seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through Scoop.it and the CMS capabilities of WordPress for their sites. So we’ve multiplied the ways you could integrate with a WordPress site or blog and including the recent addition of the Scoop.it plugin for WordPress for our Enterprise clients.

So here’s a recap of the many ways you can integrate Scoop.it with WordPress to build the greatest content hubs:

1. Integrate with WordPress to turn your curated scoops into WordPress posts

This is the most straightforward integration: simply connect your WordPress account to Scoop.it and it will turn each and everyone one of your next scoops into a WordPress post.

The full benefits of this very powerful and direct integration are described in this quick-start guide but here’s a quick summary:

– Optimized for SEO and Social: each scoop becomes a full-blown WordPress post with its own permalink that can be individually re-shared by your readers and indexed by Google Search;

– Branding: the scoops-turned-wordpress-posts will of course perfectly match your WordPress template without the need to perform any changes;

– Leverage your existing integrations and plugins: no need to change anything to your existing WordPress site;

– Organize your content: you can display it mixed with your own blog post or separate it within various sections by assigning specific categories to your posts created through Scoop.it;

– Cross-post to social media: as you publish your scoops, pick the social destination you like and the links created on Facebook, Twitter, LinkedIn or Google+ will be directing your followers to the corresponding WordPress permalink automagically.

2. Highlight your latest curated scoops in a WordPress widget

The Scoop.it iframe widget is not specific to WordPress but you can easily use it to showcase your latest scoops in the margin of your WordPress blog as we do on the Scoop.it blog:

Various parameters of the widget can be used to adjust its size and the reading experience: check them out here. The Scoop.it widget is free for all users to use.

3. Integrate your Scoop.it Business pages through an HTML navigation header

Scoop.it Business lets you integrate your curated topics to any web site – including a WordPress one – in a couple of ways: first, you can host the pages on subdomains (e.g.: news.mydomain.com); second, you can add HTML to your topics’ headers. In particular, you can replicate your WordPress’ navigation banner on your Scoop.it pages (here on some templates on how to do this). By doing so, your Scoop.it pages will now participate to your site’s SEO and will look and feel like they’re part of your site.

Here’s some great examples of integrations you can perform with either Scoop.it Business or Scoop.it Enterprise.

4. Embed your curated scoops as a WordPress page

Update: there is now a more direct way to embed your curated scoops in any website – not just WordPress – through your topic’s SEO / Site Integration menu: generate an embed code in just 1 click and copy/paste it on any web page of your website. Read more about embeds here.

Companies using Scoop.it have made it clear they wanted a full white-label way of using Scoop.it by integrating their curated content wherever they wanted to. This is what we’ve delivered for some time now through our API which gives our Enterprise client total flexibility in doing so. The API is great and has enabled companies like Reed Midem, Orange, Open Garden or RingCentral to perform awesome integrations of their Scoop.it content. The API however requires coding skills and resources which is why we’re happy to now introduce the Scoop.it plugin for WordPress which essentially cuts down any development work while allowing a gorgeous integration of your curated content as a new WordPress page.

The Scoop.it plugin for WordPress also gives you flexibility in the way you integrate your curated content: you can aggregate multiple topics into one page or add a page for each of your topics. For a demo of our Enterprise version, here’s where to sign up.

Since your beginnings, we’ve designed Scoop.it as an open platform to build and feed your online presence with great curated content. We think the above list gives you plenty of options to leverage WordPress if you have already invested on that platform. We’d love to hear your thoughts on what you think of the above integrations as well as other integrations we should consider building.

Want to work smarter and start generating real results from your content marketing? Find out how to use the new Scoop.it Content Director to help you become a smarter marketer!