Why I’ve decided to stop taking “content” gigs and other journalists should, too.
Anyone who’s been tempted to outsource their own thought leadership should read this.
You just can’t ghost write your way into being a thought leader.
Of course, one of the limitation of content marketing is time: good content takes time to create.
So where does it leave busy CEOs who don’t have time to write?
Well, since they all take the time to read, they’ve done the hard work for content curation already. By selecting the best pieces they see every day or every week and adding their visionary comment to it, they’ll start showing thought leadership much more efficiently. And perhaps more important: in a much more genuine way.