“Content Repurposing – Updating or changing content into a different form than the original to serve a different audience or the same audience differently.”
When I started to publish content, I felt frustrated that it didn’t have the impact I wanted. I had spent hours, sometimes day on trying to get thoughts, data and examples together and when hitting publish, the post only lasted for a few minutes before being drowned in the social media flow.
Several techniques like the ones Lee Odden mentions here addressing just that and prevents your content from “melting like wet snow as soon as it hits the ground“.
And if you’re interested in leveraging the benefits of content curation for SEO, check out our complete guide.