“Employees are the brand at IBM” said IBM’s Ethan McCarty. But isn’t it true in a lot of companies?
Are your employees thought leaders then? Or rather, what are you doing to develop – and show – their thought leadership?
As Burgess develops in his talk, there is a clear synergy between developing employees into thought leaders and building the corporate brand.
But how can this be achieved?
– easily because they don’t have (much) time,
– engaging because they won’t do it if it’s not impacting,
– rewarding because that’s what’s in it for them.
Aggregating, promoting and spreading that knowledge through collaborative content hubs like the ones Scoop.it Enterprise offers that show the collective curation work of your brand’s employees is one of the most efficient ways to promote your brand: by promoting them.
A win-win deal for all.