It is possible to build daily habits that guarantee to give you higher ranking and greater marketing success.
Read the full article at: www.searchenginejournal.com
In his article, Neil Patel lists 5 daily habits you can (and should) start doing if you want your rankings to go up and get more results out of your content marketing efforts:
1. Write and publish one article – 1 hour per day for 1 to 2 articles per week.
2. Update one old article – 10 min per day.
3. Post a link to an article on every social media platform – 5 min per day.
4. Interact on one forum – 10 min per day.
5. Reply to one Tweet, Google+ update, Facebook post, and LinkedIn discussion, etc. – 10 min per day.
He explains exactly why you should get these 5 habits to ensure you greater results in your content marketing strategy and then gives you practical insights on how to master those habits.
This list is great and I try my best to spend about an hour doing them every day, simply because they do work. Given our experience, I’d like to talk about a sixth practice that has had a real impact on our content marketing ROI, and that I’m sure Neil would like. It’s content curation. Let me know Neil!
6. Curate an article
Time required: 20 minutes. For one blog post. For real.
20 minutes a day would give you one article a day. Not too shabby heh?
You don’t have to do it every day, but since it takes in average 4 hours to write a full article (in our analysis that’s the average we’ve observed even though I’m sure some people can write much faster), if I spend an hour a day writing an article from scratch and the last 3x 20 minutes I have in the week to curate 3 blog posts, that means I can publish 4 articles per week.
Of course, just like writing, it’s not going to take you 20 minutes right away or every time. But practice makes perfect.
The benefits of content curation
– it keeps you posted on what is being published on your domain by experts, magazines, competitors, etc. You know what your audience likes to read (given the number of shares of the articles) and you can curate accordingly to answer questions your audience is asking.
– it allows you to interact with the actors in your domain. Just like Neil Patel explains in his point #3 to interact with others. And it’s what I’m doing right now! I hope that curating his article and letting him know that I wrote it by commenting his blog post will engage us in a first connection that could grow with time. Who knows, maybe he’ll even publish a guest post for us one day!
– it makes your google rankings go up. Bruce Clay proved it in a study to calculate the validity of claims that content curation was bad for SEO. He conducted an experiment with the objective of learning whether curated content was able to reach the same SEO rankings as original content. Here are the results:
– it’s a great way to publish more content, especially if you find yourself buried in marketing tasks and don’t have enough time to write a complete blog article every week. And since “businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages” (Hubspot report), publishing more content is important. Almost as important as publishing good content.
As Jason Miller, Senior Content Marketing Manager at LinkedIn, puts it, “content curation not only alleviates the pressure of having to devote valuable time to creating original content, but it also adds credibility and third party validations to your efforts.”
How to start curating today
If you don’t have a curation tool, it may take a while to find the appropriate content to curate.
Fortunately for you there are very good free tools that allow you to automate the content discovery part to find for you content that fit exactly your needs.
Not just an RSS feed that gives you all the articles a company blog publishes. Rather, a powerful search engine that will narrow down your search within the blogs you like to the keywords you’ve set (long tail is always more efficient, for obvious reasons). Those tools also allow you to link your social media channels and schedule your messages for you:
And of course, if you want to step up your game, you can upgrade your tool to get a more complete platform, allowing you to:
– integrate with your blog,
– set publishing goals for your blog and your social media channels,
– schedule all of your social media messages on your channels,
– analyze exactly the results of each action you’ve set (views, visitors, leads generated, and the same view per blog post).
Just in case you were wondering, curation is not duplicate content. Here is an article that explains why.
And if you’d like to see how content curation can help you improve SEO, you should read this eBook!
Image by Andrew Stawarz.