Is Social the new SEO? Or when “Curation comes up when Search stops working”


“With new changes that offer personalized search results — most of which are being taken from its own Google+ social network — Google has just made social connections and links the new search-engine optimization strategy”
Interesting analysis by Mathew Ingram on what Google just did by tweaking search results to include Google + results in there. And in particular what this means for the Media industry.
If you’re not familiar with the change, the article describes it well and there’s another piece you can check that will probably freak out some.
To elaborate on Mathew’s point, I would put it more concretely: the time where Media could simply use Twitter or G+ accounts like RSS feeds is over. User engagement is required and it means getting readers to like, comment, +1 and… curate your content.
Clay Shirky once defined curation’s role this way: “Curation comes up when search stops working”.
Well, now if you want your content to be searched, you better start by making it curated.
Via gigaom.com



  • http://www.viteb.com/ web designing company

    how to find the the target audience through Twitter marketing?

  • http://yoursinfo.com/ Ajmal

    Google+ is the best way for finding more targeted customers

  • http://seogear.net/ seogear

    I do not think need to be afraid of Google Innovations. All will benefit, especially regular users.

  • http://www.alexandalexa.com/babies/products/view-all.html baby clothing

    Most suitable keywords that can be targeted for optimization are determined for your net site. After this, these keywords are targeted so as that effective SEO can be yielded.

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    These benefits do you use your site search engine optimization techniques can have fun customizing. Also key to this online sources to be credible to the people to read it.

  • Douglas Anderson

    SEO and Social media are perfect strategy that can really help you generate traffic towards your website and promoting it in search engine.

  • http://www.123webdesignbournemouth.co.uk Web Design Bournemouth

    Personally – I don’t like ‘personalised’ search results.  But for sure, Likes are good, and Shares are better as we move forward with Google looking for social proof when deciding what to present on the SERPS.

  • http://organicseoireland.com/ seo

    It’s always the same with every new social media platform that comes out. It’s get spammed to hell!

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    Social media is the ultimate in democratic SEO!

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    seo and smm are the best way to promoting sites but through white hat techniques

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    I have found this tool to check PR, Backlinks, etc. http://www.seorank.eu.com/

  • http://www.mazero.com/ Behavioural Targeting

    For me SM and SEO can be partners but SM cannot replace the good benefits that SEO has. SEO is still the best and the main factor in promoting our websites and product. SM can still promote our website but I don’t know if many business owners will prefer to this.

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