The challenge [for social networks] is to create something of permanent value for the community, to offer more than a temporary spotlight.
Austin Powell comes back on PaidContent the recent announcement by Tumblr to shut down Sotryboard and lay off the editorial team that was highlighting and curating Tumblr’s best content.
He makes a point that it’s been extremely hard for most social networks – with the notable exception of LinkedIn with its influencer program – to add value by curating its users’ best content.
I wonder whether that’s actually such a big deal. Yes, it’s hard and maybe impossible to curate Facebook’s, YouTube’s or Tumblr’s content in a way that makes sense for all. But isn’t the point of the Web 2.0 in general and social networking in particular to offer personalized streams?
We’re now seeing the rise of user-driven content curation through platforms like Scoop.it that enable anyone to add value to their own social network publishing activities. Let’s put them to good use!
Of course we need curated media: we had that with newspapers and TV and we still need it. I’m glad more and more people realize that now. But we don’t need to replicate the old 1-to-many 20th-century-broadcast-media model where a small number of gatekeepers decide what’s good to consume for everyone.
Isn’t it time social networks trusted their users to become their best content curators?
See on paidcontent.org
e makes a point that it’s been extremely hard for most social networks – with the notable exception of LinkedIn with its influencer program!