Content is king: easy & simple ways to curate relevant content

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Content is King: we’ve heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here’s how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content.

Source: www.slideshare.net

These are the slides of a talk I gave to the Social Media for Non-Profits conference on June 11 in Mountain View.

Like many large and small businesses, non-profits are often looking at social media in general and content in particular as a huge opportunity to embrace but also one that is hard to master. Limited resources, lack of inspiration, lack of credibility are often mentioned as blocking factors so that overall a lot of people are left with fear of missing out.

My talk was thus on how to relieve that stress by using content curation – which in itself is not easy but can become much easier with the appropriate tools or combination of tools.

The presentation covers the key benefits of a good content strategy, how content curation can help as well as best practices, tools and a few case studies as well.

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