Is content marketing hard? “Content Marketing is a long term commitment.”
Read the full article at: www.verticalmeasures.com
In this article, Mike Huber rightly says “more is what you need when it comes to content marketing”, and then points out in 6. that “your team needs to be all in”.
And since “the best time to start a content marketing program is 5 years ago and the second best time is today” and “1 in 1,691 at bats = grand slam”, you’d better start publishing content regularly now.
Our experience adds one lesson to this post: “curation helps you publish more“. And not just more, also better. Because not only creating content is long (4 hours average for a blog post), it’s also 4x to 7x less trusted than third-party content.
Curation provides you fresh content that is relevant to your audience (if chosen correctly, of course) and qualitative.
It helps you get better at SEO, and thus increases traffic to your website.
So… What are you waiting for?
And if you want experts’ tips to make your Content Marketing easier, download our free ebook.