Gone are the days when marketers used to knock door-to-door for providing a brief about their products. The advent of digital marketing has connected the entire world virtually and has reduced the face-to-face interaction of marketers to infrequent marketing conferences and networking events. However, it has also pushed the marketing professionals to master the presentation skills to sustain this super-competitive environment and take their businesses to the next level.
Any of the marketing objectives, be it creating brand awareness, generating the leads, launching the product, or driving sales, can’t be accomplished without a stellar presentation. For most marketers, preparing a gripping presentation from scratch is a hard nut to crack. So, to make your work easier, we have provided a few actionable tips to craft a winning and engaging presentation. Let’s take a deep dive!
Instances When Marketers Need Effective Presentations
As a marketer, you will come across various occasions where your presentation skills will help you make a distinct impression of your brand in customers’ minds. Below we have listed some situations where you can do wonders with your impeccable presentation skills.
- Speaking at a networking event, webinar, or conference.
- Pitching your new marketing ideas, initiatives, or campaigns to clients, team members, or top management at a meeting.
- Providing training to the team members and promoting the launch of the product through a teleseminar.
Ways to Create Engaging & Stellar Marketing Presentations
- Leverage the Power of Storytelling
Storytelling is an effective marketing tactic to improve conversion rates. People remember stories 22 times more than data and facts. Furthermore, stories have the power to stir up emotions and create an empathic bond with the audience. You can craft an enthralling storyline portraying your product as a hero, which helps the audience solve their conflicts.
- Make a Difference through a Strong Message
Know your audience well and craft a message that addresses the core emotional needs and pain points of the audience. Instead of trying to impress the audience through the jargon and ambiguous language, try to hook them through simple and easy-to-understand language.
- Clarify the purpose of your talk.
- Engage them with the right words and the right tone.
- Provide examples and evidence in support of the main points.
- Create “Wow” Moments
Most marketers believe that the more text they will put in the slides, the more intriguing the overall presentation will be. Well, this is a completely wrong notion! People don’t remember every word and every slide of the presentation. Instead, they will definitely remember something brilliant and extraordinary. So, create “wow” and unexpected moments and make them leave the hall/auditorium with immersive experiences.
- Don’t Overlook the Importance of Design
The design of your presentation reflects how creative and innovative your product is. Choosing professionally designed templates with striking color combinations and aesthetically pleasing designs will make your presentation more relatable to the audience. In brief, don’t overlook the design aspect of the presentation; take it seriously!
- Include Gripping Visuals
As 65% of the people are visual learners, you can’t underestimate the power of visuals in your presentations. The information presented through visuals is processed quickly by the brain and stays longer in the audience’s minds. Moreover, visuals like charts, infographics, and graphs, will help you represent more information with less text.
- Add Humor Wisely
Though humor acts as an ice breaker in the presentation, you need to be very wise while including one in your marketing presentations.
- Use personal anecdotes based on real experience.
- A funny analogy for comparing your product with the competitor’s product.
- A witty quote will quickly grab the audience’s attention.
- A humorous GIF or meme will be a great addition.
- Encourage the Audience’s Participation
Your marketing presentations should be interactive to make the audience feel included. If you do not involve the audience in your talk, they will start sending text messages, playing games, or checking emails while you present.
- As you move through your presentation, ask rhetorical questions.
- Embed a short video.
- Add live quizzes.
- Add puzzles or group activities (you can divide the audience into two groups to inject the competitive spirit and ask them to solve the quiz or perform the activity.)
- Add An Explicit Call-to-Action (CTA)
There is no sense of sharing new data or information with the audience unless you tell them how to leverage the shared information to their advantage for gaining more value. A strong call to action will act as a guide to make the audience understand what they have to do next. Moreover, by adding a CTA in your presentations, you encourage your audience to set foot in the door you have opened into the sale process.
Marketing is not about being better; it is all about being different. As a marketing professional, you must provide people with good reasons to choose your products/servings over competitors. And here, a well-crafted presentation can be a game-changer.
In a nutshell, marketing presentations are a great way to stir the audience’s interest in your offerings (services and products) and encourage them to make buying decisions. Thus, don’t leave any stone unturned in making your marketing presentations impressive and compelling. Focus on the relevancy of the content, visual hierarchy, and the intent to make people talking about the presentation for weeks to come.
Do you have any other tips for making killer marketing presentations? Share your thoughts with us in the “Comment” section below. And if you like the blog post, do share it on your social media handles.