Building a relationship with your target audience takes a lot of work. Over time you eventually get an idea of what they want and what makes them tick. While this level of networking can eat up a lot of time, it’s definitely worth it when you mold your brand into something all your audience loves because you know them so well.
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As you’ve undoubtedly discovered during your time as a professional, it’s not just about what you know — it’s also about who you know. There are people out there that can make your dreams come true by exposing you to the world in ways you never imagined or give you access to markets you didn’t think you could reach.
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When they first open up shop, every professional has a vision. It may be a simple like “I want to make enough money to buy that shiny gadget from the local store”, but it’s a vision and goal nonetheless. What motivates you is your business alone, and nobody can take that away from you.
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One of the hardest things about becoming the “voice” of an organization is figuring out what in the world to say. Do you promote your group endlessly? Do you send out fun links you think your constituents will enjoy? Do you talk to your fans and figure out what they want? Well, the answer is yes to all the above. However, it’s very easy to fall into the trap many other organizations do and either promote the heck out of your mission or refuse to talk about yourself at all. Both tactics can result in you missing out on customers, constituents or funding and even chase your current followers away. So how do you find a good balance?
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I admit it. It can be more than a little terrifying to find out what other people think of you. Up until that point you can pretend that all is well and you’re doing absolutely nothing wrong. The moment you say “What do you think about…?” your world might totally shatter. Therefore it’s a little nerve-wracking to ask.
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