Who has time for content marketing?

While small businesses are called the backbone of the American economy, they are also challenged with smaller budgets and less employees, which can make things like marketing and advertising very challenging. Content marketing is more than a valuable addition to a successful advertising strategy, it can also help:

• With brand reputation, management and awareness

• Connect better with existing and potential customers

• Increase website traffic and gain new leads

• Increase visibility for the brand and business

But for our struggling small business owner, who has the time for content marketing these days? The answer to this question is, make the time. Here are some tips on how to have a successful online content marketing strategy without spending an inordinate amount of time or money: