Every business’s marketing objectives require awesome content. Whether you’re focused on building thought leadership, increasing brand awareness, boosting SEO, engaging with an audience, or generating leads, it’s no longer a question that content marketing is the answer.
You create content, you outsource content, you curate content. Content curation has indeed proven its efficiency as a potent element of your editorial line, especially in terms of inbound marketing.
Now, the question remains: how do we turn this into a simple, scalable process? Continue reading
Know or die: risk and opportunity of Knowledge 2.0
“And the web stormed the enterprise and disrupted roles, tasks and jobs: it cast speed, openness, flexibility and efficiency throughout, sparing no business processes: manufacturing, logistic, accounting, customer relation management, lead generation…”
The digital mutation is also profoundly disrupting how knowledge is acquired, organized and shared. Knowledge is an intangible, yet strategic asset of any enterprise. With businesses becoming more virtual and dematerialized, its value is patently and rapidly growing.
Update: TL;DR is now live for everyone at tldr.scoop.it. Enjoy!
The Internet throws at us a full Library of Congress every 5 minutes or so. It’s just way too long to read!
We did not build Scoop.it to make the Internet shorter, though; we built it to help professionals and businesses to exist on the web; to cut through the noise, to demonstrate their thought leadership by becoming publishers on their specific topics.
It’s pretty safe to say that it’s been a strong beginning to 2014 here at Scoop.it. We’ve been working, hypothesizing, testing, listening, and implementing pretty much since the clock struck midnight on January 1st. That said, I wanted to check in with you today to give you some insight into what’s going on over here – including some pretty big and exciting new announcements!
“The Internet has changed the role of sales forever (…) what’s even more interesting is the source of where the information is coming from. In most cases it’s not the brand you’re researching, but a highly regarded 3rd party expert – or influencer – in the industry.” [See on traackr.com] Continue reading
I’m a child of Descartes. I grew up in a rational world where logical thinking was the best weapon against ignorance, the right way out of dogma, and I still think today that it’s a decent objective.
I had believed in rational behavior when it came to my credit card, too. I had never considered lining up for two hours (let alone two days) for the privilege of buying an expensive phone bearing a fruit logo. At least, not because of the fruit logo. I had believed that specifications, performance, price and ROI should be essential contributors to my buying decisions just as math, physics and other sciences are essential contributors to my understanding of the world.
1. Why sharing ideas that matter, matters
We built Scoop.it to make it easy and rewarding to share ideas that matter.
Ideas matter: they make all of us, individuals, businesses and societies, progress. Sharing ideas is equally important as creating them: it honors the creators; it enriches the recipients; and it also benefits the “passers”, who enhance their reputation through propagation of wisdom.
It takes four legs for a service to run well and fast:
- a tangible value proposition
- an efficient and pleasant user experience (UX)
- a responsive and competent customer support
- a reliable quality of service (QoS)
Scoop.it helps people and businesses shine on the web by sharing content that matters. We are working hard to constantly refine your user experience, and to do so, we regularly conduct performance measurement, and listen to your invaluable feedback. We encourage our support team to create a close relationship with you as we value your continued support and engagement with our team and the product. (for more details, please #AskAlly).
But despite relentless efforts, March has been a very bad month with our QoS – meaning that we failed you on our product’s performance and service. Please accept our sincere apologizes on behalf of Guillaume, myself and the entire Scoop.it team. I’d like to also share some information about what exactly happened; and, most importantly, I want to reassure you: the problems are now fixed. We are up and running with lots of spare power, and it’s full steam ahead!
“Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.” – Marc Rougier, Co-Founder, Scoop.it
From Daily Edventures:
Educators often see the Internet as a double-edged sword. While the Web provides nearly limitless information on any given topic, that information is often unfiltered, unedited and unfocused. That’s where Marc Rougier and his company, Scoop.it, come in. While their tools were originally created to help marketers and entrepreneurs increase their online visibility, the company quickly discovered that teachers and students found the curation tool invaluable.
“Since the explosion of Web 2.0,” Rougier says, “we live in a world of information overload: everyone has become a producer of information.” This abundance of information, according to Rougier, has generated a double problem: “If everyone can speak, to whom should I listen?” (a problem of qualification of information — extracting the signal from the noise), and “If everyone can speak, how can I get heard?” (a problem of acquiring visibility, reputation, and a voice).
Here, the mission is to get students aware of the importance of information management — to let them really touch, first hand, the challenge of qualification and organization of data – whatever their subject of study. We live in a world of information abundance and (almost) information democracy. Yet, if we are not prepared for it, we can be force-fed by a very small amount of data (a unique video seen a billion times…) and even by false information, and let a vast amount of valuable data be wasted. Students of all ages must be trained to search, select, qualify (and therefore disqualify), then enrich with their own thought, and then use and share information.
See on dailyedventures.com Continue reading
Writing in 3500 BC made History. Literally: when Sumerians hammered the first clay tablet, mankind entered History. Knowledge could now be shared and stored, beyond the power of voice and traditions… Continue reading