The key to content marketing success is to publish good content, but also to publish more content: you need to blog more and to blog consistently if you want to get tangible results. The times where you could publish an occasional epic piece of content such as a quarterly white paper or a yearly survey report and be “good to go” are gone.
Blog more consistently if you want more traffic and leads.
That’s the ultimate goal, isn’t it? You know that you need to have a blog, and a blog that doesn’t suck like many do. But having a blog and publishing a good piece of content every month is not enough. Why? Because for your audience to find your content when they ask Google a question, you need your content to answer the new SEO rules:
And one of the three rules is freshness. As explained in our previous eBook “How to improve SEO”, of course Google cares that your content is good and relevant to the question being asked. But Google also cares if it’s a recent content, talking about recent subjects and debates in your field.
For that specific reason, you absolutely need to blog more if you want to get more traffic and ultimately more leads. And I’m not talking about writing and publishing 10 good pieces in a week and then stopping for a month. I’m talking about setting up publishing goals (once a week, or more) and keeping them over time.
If you blog more and consistently, you can get 4x to 10x more traffic than now.
That’s the result we’ve seen on by analyzing the performance of over 2M Scoop.it users.
Want to know how we did the math, along with many other tips to help you blog consistently without investing more than 30 minutes a day?
Then read our new eBook!
How to blog consistently in 30 minutes a day or less, the complete guide to scaling your content marketing ROI by curating content the right way.
We got such great results from blogging consistently that we developed ways to succeed without investing more time or more resources in content marketing, and we just wrapped them up in an eBook. You’ll also get great insight from inspiring content marketing influencers such as Jason Miller, Andy Crestodina, Rebecca Lieb and Jayson DeMers:
So if you’re asking yourself: “how do I scale my content publishing while maintaining or increasing its quality?“, then this eBook is designed for you: we’ll show you why and how to blog more in 30 minutes a day or less, without investing in more resources.
This eBook is for all the marketers that want to find an efficient way to increase ROI from their content strategies without increasing their resources.
And let us know in the comments what you think of the eBook!