Email marketing is an effective strategy for any company. It boosts customer engagement, increases brand awareness, and as a result, generates more sales. However, small businesses often make the same mistakes when designing and sending marketing emails. 

In a 2021 survey conducted among advertisers who spent $10k+ annually on ads, 86% said newsletters provided a vital connection between their brand and audience. And 88% said newsletters would become a valuable way to reach target audiences without third-party data.