The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Megan Totka

3 landing page split-test principles to 10X your conversions

Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their landing pages. The biggest mistake is focusing on the wrong elements. When you are optimizing your landing pages, you need […]

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3 simple email automation funnels that convert more customers

¬† We spend a lot of time on emails every day. In fact, according to research from Workfront, over 15% of employees’ work week is taken up by email. Combine that with research from Capterra¬†that shows for every $1 spent on email marketing, brands generate $44.25 in revenue. That sounds like a formula for success, […]

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