The Content Marketing Blog

How to get more return on investment from content

Articles by Megan Totka

4 project management fails every content marketer can avoid

  Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common mistakes and take appropriate steps to avoid them. Here are some of the most common project management mistakes that marketers […]

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3 ways content can light a fire under your list building strategy

Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are: The leads you attract aren’t very interested in your offer. You aren’t generating enough traffic to your opt-in pages. Refining your content marketing strategy can be the […]

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3 landing page split-test principles to 10X your conversions

Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their landing pages. The biggest mistake is focusing on the wrong elements. When you are optimizing your landing pages, you need […]

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