You put a lot of time and money into content marketing for your business, but how can you know if the investment is paying off? If you’re not tracking these important metrics, you could be missing critical information necessary for making decisions about which campaigns are the most profitable and which should be shelved.Read More
Articles by Megan Totka
According to Google’s Eric Schmidt, every two days we create as much information as we did from the dawn of civilization up until 2003.
What this means, according to Derek Halpern of Social Triggers, is “You can no longer pump out half-assed content and win. Now you’ve got to research GREAT content, and publish only the best.”
The good news: you don’t need to create that much content.
In fact, Halpern recommends you only spend 20% of your time creating content and 80% of your time promoting it.
And why this works is found in the “Marketing Rule of 7.”Read More
Project management is a very challenging discipline. Even experienced project managers face a number of challenges. Fortunately, projects go much more smoothly and are more successful if you are aware of the most common mistakes and take appropriate steps to avoid them. Here are some of the most common project management mistakes that marketers […]Read More
Virtually every marketer has heard the phrase – “the money is in your list.” So why aren’t your email marketing campaigns gaining momentum? The two biggest reasons are: The leads you attract aren’t very interested in your offer. You aren’t generating enough traffic to your opt-in pages. Refining your content marketing strategy can be the […]Read More
Your landing page is one of the most vital elements of your digital marketing strategy. Creating a profitable landing page requires extensive testing. The biggest mistake that most marketers make isn’t neglecting to test their landing pages. The biggest mistake is focusing on the wrong elements. When you are optimizing your landing pages, you need […]Read More
We spend a lot of time on emails every day. In fact, according to research from Workfront, over 15% of employees’ work week is taken up by email. Combine that with research from Capterra that shows for every $1 spent on email marketing, brands generate $44.25 in revenue. That sounds like a formula for success, […]Read More