What you read: 2014

As 2014 comes to a close and we’re all getting ready to ring in 2015 with style, let’s take a look back at what you read on the Scoop.it blog over the last 12 months.

These are ten of our top performing posts from the last year – the ones you liked, shared, commented on, and maybe even learned a little from. Join me on this trip through 2014 via this blog and maybe you’ll find a hidden gem you didn’t even know existed.

10. Why your business blog sucks and how to fix it

What isn’t content these days? You hear about it all the time, you know you have to do it, you might even be doing it. But, are you doing it right? Just because you’ve started a business blog, doesn’t mean you’re a content marketer. Don’t worry, though, I’m here with a few reasons why your blog might suck and some tips to change that.

9. A basic guide to SEO

SEO may be one of the biggest buzzwords of the decade, but what is it and why does it matter? SEO, also known as Search Engine Optimization, has become a critical component to the way that companies do business on the Internet. This guide will help you understand the definition of SEO, why it matters and how you can measure it in terms of your own business.

8. 10 inspiring quotes from the best B2B marketers

If you’re a content marketer, digital marketer, or B2B professional in need of some motivation, I’ve got some for you. Read, learn, be inspired, and share.

7. Report: The internet’s latest disruption; knowledge

How does the enterprise adapt its Knowledge management practice to the digital age? Did the web annihilate the older knowledge management paradigms? How can the enterprise benefit, and not succumb, to a web-driven, pervasive and real-time knowledge? We at Scoop.it have noticed amongst our business clients a growing concern regarding the evolution of Knowledge sharing; we’ve run a survey (500 respondents) to better comprehend the challenges, objectives and stakes. Let’s share some insights.

6. 6 facts about content curation and SEO you might not know

When done right, content curation has the potential to streamline your marketing strategy, provide value to your readers, and increase your organic search engine rankings, all at the same time.

5. 5 lessons from two years of email marketing

As a platform that helps people, businesses or organizations with their content strategy, it’s always been natural for us to use content ourselves in our communication. For a lot of companies – including Scoop.it – communicating through content means having several distribution channels – including email – and today we’d like to share a few things we’ve learned using email newsletters as a content marketing distribution mechanism.

4. Social media engagement is not a strategy

Mark Schaefer has a great point: we often confuse the means with the end. In a blog post that I wrote a couple weeks ago, I explained why I thought social media publishing was dead – as we know it. One of these points was that the impact of publishing on social media for our goals is the combination of volume, quality and engagement. As Mark explains, engagement is only one variable in that equation.

3. How to integrate Scoop.it with WordPress

Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with WordPress – the leading blogging platform. Since then, we’ve seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through Scoop.it and the CMS capabilities of WordPress for their sites. So we’ve multiplied the ways you could integrate with a WordPress site or blog and including the recent addition of the Scoop.it plugin for WordPress for our Enterprise clients. So here’s a recap of the many ways you can integrate Scoop.it with WordPress to build the greatest content hubs.

2. Where content curation traffic comes from and how to increase yours

Content curation is not just collecting, it’s also sharing. And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. During our first 2 years of existence, the Scoop.it users published more than 50M pieces of content attracting more than 100M unique visitors so we’ve been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation.

1. Social media publishing is dead (as we know it)

The thought that all we needed was a Facebook page and some cool pictures that made people like us or our businesses. While there will always be example of people succeeding this way, this will now be harder and harder for the rest of us. Social media publishing as we know it is dead. But by using curation technology to publish on social-and-search-friendly content hubs, you can not just maintain your social presence: better yet, you can make an impact with it.

There you have it. Wishing you a great new year and many big things to come in 2015!

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About the Author

Ally Greer
Ally is Scoop.it's Director of Content & Community. She loves to geek out over anything social, Internet, or tech related. When she isn't working, you'll probably find her running the streets of San Francisco. Follow Ally on Twitter @allygreer.

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Serge LACROIX

Merci à “Scoop it” pour la qualité et la simplicité de la solution proposée gratuitement. Très cordialement depuis la Bretagne, en France, et très bonne année 2015.

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