Content curation isn’t a new word in the content marketing world. When we talk about content curation, we usually talk about how easy it is to get our work done without worrying about content creation.
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But most people, generally, don’t think that content curation is quality content. A lot of people think that we can only accumulate content using content curation, however, it is not true. 68% of people still use content curation tools for content marketing.
There are several ways to curate content, especially using content curation tools you can create many awesome articles very easily.
But there is a trick to how you can turn your content curation into one full of quality and quantity content. In this article, the following are the things we are going to learn:
- Fundamentals of content curation
- Benefits of Content Curation
- Why does quantity no longer give you results?
- Quality matters, but…
- Why do you need to blend both aspects equally to create awesome content?
So, why late? Let’s get started right away!
What is Content Curation?
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Content Curation involves collecting information from different sources and putting it all together in a proper way to give the content one shape.
The difference between content curation and content creation is creativity. You don’t need any kind of creativity to generate content in content curation.
All you have to do in content curation is to gather as much information as you can and put it in an order so that it looks presentable and approachable to the readers.
Additionally, it can also help you with SEO. You can generate a lot of backlinks using content curation so that you can make your presence felt on the internet.
Benefits of Content Curation
There are plenty of benefits to content curation. In the following we will talk about each one of them in detail:
You can generate a lot of content without any difficulty. If you look at all popular websites, you can see that their content is most likely more than 1500 words.
Though I am not generalizing that more than 1500 words are large content, it is important to realize that content beyond 1500 words always gets traction.
There are many pieces of evidence to corroborate that fact.
We have all been there at some point in time and wondered “how do you build backlinks to the website?”
Content curation gives you a great opportunity to build backlinks from many websites.
When you gather information from multiple websites, you have the chance to build the backlinks to the website as well. Just by outreach emails you can contact them and ask them for backlinks, and make your presence felt on the internet.
You get to know the influencers
When you collect information from multiple websites, it is more likely that you will come across many influencers in your field.
It is very essential to know the influencers in your field so that it will help you in the future to expand your audience base.
I personally use PitchBox for Influencer outreaching & till now that has been a good help for me.
It facilitates the quality
You don’t need to worry about the quality part since you are trying to include everything about the subject from multiple websites with a detailed explanation. Good content involves both quantity and quality. It is just like good SEO. Good SEO involves both strong content and design.
This will help you in the process of being an expert among the others
No one wants to deal with a newcomer in the field as they don’t want to ruin their company with newcomers even though you have extremely new ideas.
Being an expert in one field is very essential to sell your product in the market. If people know that you are an expert in the field then without any hesitation, people will contact you for advice, and they might even become your lead in the future.
Content curation helps you in this regard.
It allows you to view things from different perspectives
No two people think the same. Having different perspectives about the subject will have a certain advantage.
You can see things from different perspectives that expand your horizons about the topic.
Remember, there is always more to any subject in this world than it existed in this world. It’s just that we haven’t explored that new horizon yet.
This will allow you to get updated about the subject
If you like to live in your bubble all the time for creativity, it is more likely that you miss out on several new things.
Particularly in this digital age, we are witnessing things getting updated very quickly. To keep up with this world, it is important to get updated about the information regularly from different sources.
Okay, that’s about benefits. We now move on to other things in the following.
Why does quantity no longer give you results?
Back in the day, there were no restrictions or rules that you needed to follow to maintain the quality. Today, there are a few algorithms, bots, and guidelines to follow so that search engines can give good quality to the users.
Today, quantity doesn’t matter, no matter how long it is as long as it has already existed on the internet. You need quality along with quantity.
There is nothing wrong with the quantity, but how you are presenting it with some sort of added value to the users is most important.
It’s 2020, people have so much exposure to data that they might already have seen the information you are providing on your website.
What your data can do is just annoy the readers and make them close your website, and the result is a high bounce rate. Hence, delete the notion that quantity makes the content great.
Quality matters, but…
There is no doubt that quality matters, but you cannot include everything if it is a complicated subject. Some topics needed a detailed explanation.
To obtain the detailed explanation part, you need some quantity/substance to provide some information and support your argument so that it seems convincing and reasonable to the reader.
If you can’t convince the reader about your argument on the subject, it is more likely that the reader gets confused and bewildered with the limited information. Again, the result – he will close the tab and move on to another website.
Yes, I said that quantity doesn’t matter in the above paragraph, but I also said that quality matters. So what I am trying to say is, you need to find the right balance between quality and quantity.
Never go and write too much about something without substance in the subject. Also, never go and write too little about a complicated subject without giving a detailed explanation.
Decide for yourself how much quantity and quality are needed for a particular subject. Look at various good websites as to how they have written about a particular subject, accordingly made some adjustments to your article.
It is not always about quality and it is also not always about quantity. It is about finding the balance.
In the end, quality matters, but quantity matters, too.
Why do you need to blend both aspects equally to create awesome content?
Yes, that’s quite a question to ponder. To answer that question, I will give one example in the following:
There is no way you can explain the following in a 500-word article about “How do you launch a Mars orbiter from planet Earth?”
By now, you might have understood why quantity matters, but there might be some people who think they can explain it in quite a few words.
Yes, it is possible to make people understand about the above-complicated subject in very few words. But remember, that is not possible with everyone. Only some people who have profound knowledge about rocket-launching can explain it in very few words.
Yet, there is some problem with very few words even after having exceptional knowledge about rocket-launching. Even if you succeed in trying to explain that in a 500-word article, there are fewer chances readers could comprehend it more easily.
You need to keep in mind that everyone doesn’t have the same understanding levels. Some can understand very quickly. Some can understand very slowly. Everyone takes their own time and it varies on the individual.
To make it more understandable and appealing to everyone, you have to explain everything about rocket-launching which means even a layman can understand what rocket-launching is.
Now that you know how to maintain the balance between quality and quantity, go ahead and pick one topic.
Depending on the topic, you decide how much quality and quantity you want for the article. If you are in doubt, just look at the other popular websites and how they have dealt with the topic.
Based on that, you will get to know how much quantity and what kind of quality is needed for the readers to understand the topic.
Never just write the content based on one thing. To create awesome content, you need everything in order, only then you can educate the readers.
I want to end this article with the following statement.
“Content is not the king, quality and quantity of the content is king.”