The Lean Content Marketing Blog

How to get more return on investment from content

Articles by Andria Trivisonno

10 One-Liners That Will Drastically Improve Your Marketing: Social Media Edition

This is a guest post from our friends at Tackk.

Social media needs no introduction. Although initially created for personal use, social media is particularly important for many business marketing strategies. The social content your business creates gives your business a personality, creditability, and most importantly, expertise in your area. Here are some one-liners to use on your Facebook and Twitter accounts to show you know your stuff:

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Drastically Impact Your Content Marketing With 12 Tips: Blogging Edition

With 18.7 million bloggers online (Social Media Today), reading and writing blogs has become an essential part of everyday life. Among the most popular: personal, business and education blogs spark major interest in readers across the globe.

The one-liners below are suggestions to include in your next blog post to capture attention, engage readers and increase conversions.

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15 one-liners that will drastically impact your marketing: email edition

15 one-liners that will drastically impact your marketing- email edition

According to Forrester, 74% of consumers prefer to receive commercial communications via email. In a world of social conversations, that powerful stat supports that email marketing can still be a huge asset in your marketing campaigns. No matter what industry you’re marketing to, if you’re sending emails, you better be doing it well.

Check out this list of email one-liners [broken out by industry] that can drastically impact your email campaigns.

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End of School Roundup: Using Creation & Curation in Education

According to the Content Marketing Institute, original content should be the cornerstone of your content marketing. And curating content can raise your brand awareness and bring more visitors to your website. So how do these two fundamental marketing pieces work together? Very nicely. In terms of content marketing in any industry, how you marry creation and curation could mean your success or failure.

Specifically in education, EdTech consultants, teachers and librarians are doing a great job combining creation and curation to showcase student creativity, school information and thought leadership. We’ve pulled four worthy examples of users in the EdTech space who exemplify using powerful online tools to master creation and curation consistently.

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