About the Author

Pam Neely
Pam Neely has been marketing online for 17 years. She's a serial entrepreneur and an avid email and content marketing enthusiast with a background in publishing and journalism, including a New York Press Award. Her book "50 Ways to Build Your Email Marketing List" is available on Amazon.com. Pam holds a Master's Degree in Direct and Interactive Marketing from New York University. Follow her on Twitter @pamellaneely.
  • Jochen Burkhard

    I absolutely love this post. The real world examples and analytical insides mean a lot to me. Keep up the excellent work and thank you for sharing!

  • http://scoop.it Guillaume Decugis

    Hi @@peterrehnke:disqus – Thanks for the comment and mentioning sales-diamiond. We have experimented with a couple systems like these before using HubSpot data. Not familiar with sales-diamond though. Problem we had in the past is that a lot of these systems gave us the ISP rather than the company for SMB clients who are not using a dedicated IP address or network. But if you’re focusing the larger enterprise, I believe this makes total sense.

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