Engagement is quite the buzzword in content marketing right now. It’s signaling an evolution that’s affecting both content marketers and their audiences. There are two reasons for this shift: The first: smart content marketers have learned that just publishing content Continue reading
Sharing is caring. It’s cliché, but oh so true. While share counts may not be directly tied to your social media and content marketing ROI, many brand publishers measure the success of a piece of content by how many shares it gets.
In earlier posts we’ve talked about the psychological motivations behind what makes people want to share. We’ve also covered how to get in your audience’s head to find out what they want you to share (in other words – what they’re most interested in). For this installment of the sharing series, we’re focused on helping you make content easy to share by formatting it. These are all the tips and tricks of formatting and timing that have been shown to make a difference. Continue reading
Editor’s Note: While not directly correlated to knowledge sharing, GIFs do contribute to the “smart web” by creating a new way to communicate ideas, add dimensions to conversation, and provide irony and other editorial flavor. They say “a picture is worth a thousand words,” so how many words is a moving picture worth? List your favorite GIF in the comments! Continue reading