The Scoop.it Content Curation Blog

How content curation can help you to engage your audiences

Content Curation

5 Key Lessons Learnt from 2 Years of Content Marketing

This evening, we were happy to host the co-founder of the awesome social media tool BufferApp, Leo Widrich (@LeoWid), who shared five awesome lessons that he’s learned over the last two years of developing his very own content marketing strategy.

At the time of its creation, Buffer App didn’t have any users and its two young founders tried relentlessly to get any tech blogs to cover them. When this didn’t work, the co-founders asked themselves, “if no one else will write about us, why can’t we just write about ourselves?”

Since Leo was the “marketing guy,” he was charged with putting out as much content as he could to spread the word about Buffer App. Two years and a highly successful social media app later, Leo has learned some of the most important lessons in content marketing:

1. Pick Quantity over Quality

2. The Hidden Power of Images

3. Copy and Steal

4. Help 1 other person with each piece of content.

5. Show your passion and culture

Read more on leancontentmarketing.tumblr.com

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Content curation: your next Social Media Marketing idea



These are the slides of my talk at the Social Media for Non-Profits conference in San Francisco today.

1. Why does Content Curation matter for marketers?

2. 7 Best practices for Content Curation

3. And great examples of NPO’s effectively using Content Curation.

Part #3 is specific to NPO’s (but might be inspiring to any Content Curator) but #1 and #2 are generic for all Content Marketers.

Photo by JD Lasica – Thanks!


See on www.slideshare.net

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Scoop.it : Curating Made Easy, Social Sharing With Wings.

“As startup marketers, we particularly seek solutions to cut through crowds of content to engage more than just friends and followers, but much larger (incremental) audiences drawn to the same topics and interests. And then there was Scoop.it: curating made easy, content sharing with Red Bull (ish) wings.” writes Michelle Fitzgerald, the founder of Get Scrappy.

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The Unanticipated Benefits of Content Curation – NTEN:Change's Content Curation Issue

A Great Piece by Beth Kanter on the benefits of Content Curation for NPO’s – but which take-aways apply to many organizations or independent professionals: when tightly-budgeted NPO’s embrace a practice as a group, you can bet they’re not wasting their scarce resources and are looking at efficient, human and smart ways to promote their causes.

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Curation and the Questions No One Is Asking

Yes, curation wouldn’t exist without creation, admits Mark Armstrong, the founder of Longreads and also a team member of Pocket. But, he goes on, there are interesting questions – and perhaps more even more interesting answers – that highlights the value of Curation.

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The KPI's of Curation

I’ve been asked on Quora to answer this question and I felt it was worth detailing. Social Media provides us with great ways to measure success – whether at the individual or the business level – as well as actionnable items. And Social Curation has an important role to play.

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Don't be a robot!

This presentation by Corinne Weisgerber touches in a very clear format on what separates aggregation than curation. And which, in my opinion, can be summarized by the human touch. While aggregation can be automated, curation…

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