Content curation has so much going for it. Less content creation time. More authority. SEO benefits. Leads. The list goes on.And while we urge you to do more curation this year, we want you to…Read More
I have some bad news for you. Your “readers” aren’t reading much. According to the globally-revered usability expert Jakob Nielsen, “On the average Web page, users have time to read at most 28% of the…Read More
Sharing is caring. It’s cliché, but oh so true. While share counts may not be directly tied to your social media and content marketing ROI, many brand publishers measure the success of a piece of content by how many shares it gets.
In earlier posts we’ve talked about the psychological motivations behind what makes people want to share. We’ve also covered how to get in your audience’s head to find out what they want you to share (in other words – what they’re most interested in). For this installment of the sharing series, we’re focused on helping you make content easy to share by formatting it. These are all the tips and tricks of formatting and timing that have been shown to make a difference.Read More