The Scoop.it Content Marketing Blog

How to get more return on investment from content

Articles by Sawaram Suthar

5 Definitive Steps to Write Content That Ranks Above Competitor’s in Search

To grow your website, you basically need to focus on two things:
– You need to produce content that engages and excites your visitors.
– You need to drive enough traffic to your website.

Ideally, once those two things are in place, your ideal customers will discover your website, possibly bookmark it, link to it and further refer their friends and fans to your web pages.

That said, here’s the difficult (but achievable) part: For you to generate a lot of traffic, you need more than average content.

If your competitors are dominating the search engine results for your target keywords, then you have to create a more compelling content in order to outsmart them. There’s no shortcut!

There’s no arguing the fact that search engine is, and will always remain the best source of traffic any website can get.

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Lead generation hacks: 5 strategies that will grow your leads by 3X

Lead generation is not a child’s play. In fact, it’s really tough. According to the MarketingSherpa report, a lot of digital marketers still rely on traditional ways of lead generation—going through a list of people or organization and sending them cold emails. However, most often than not, these accustomed methods are not properly utilized. There […]

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