Got marketer’s overwhelm? Boy, are you not alone. While we’re living in one of the best times ever to work in marketing, everything about it is evolving fast. There’s content to create, audiences to build,…
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Engagement is quite the buzzword in content marketing right now. It’s signaling an evolution that’s affecting both content marketers and their audiences. There are two reasons for this shift: The first: smart content marketers have…
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A long time ago, I managed up to 20 freelance writers at a time. They helped me create content for a series of niche websites. I learned a lot hiring them and working with them….
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Editor’s Note: At Scoop.it, we believe that the form (the way something is presented) affects the function (the physical use of something) of content engagement online. It is becoming increasingly important to look pretty if you want to drive traffic — the endless streams of pretty pictures on Pinterest is testament to this, and we all know that if a webpage has 6 pt font, we probably won’t read it.
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