Content that I care about is the only way to engage me, empowered by a context that make it easy to find. We love to see the depth of engagement on the platform. If we share the same passion or interests and your product is a reflection of it, how could your brand not resonate with me?

Whether or not you have a small target demographic or many different ones, Scoop.it works for you to be heard in your area of expertise, better reach your audience according to their interests thanks to relevant content, and feed an exceptionally branded, SEO-friendly online magazine and generate qualified leads back to your website.

With these ideas, you can learn how to harness the power of Scoop.it for your brand!

As you know, we constantly want to improve the quality of Scoop.it and we’ve introduced a few changes this morning as part of an update to the platform. 1/ Rescoop attribution We believe source attribution…

Today the Internet is going into a big battle to protect its historical model based on freedom, sharing and innovation. In protest against SOPA/PIPA, Wikipedia, Reddit and other sites will go dark for 24 hours. A lot has already been said already on this as you can see by searching SOPA on Scoop.it or by following some of the topics focused on this such as http://www.scoop.it/t/stop-sopa.

Our first offer, Scoop.it Business, was designed for small & mid-size companies willing to leverage curation to develop their brands and their audience on social media. Hence the focus on branding, domain hosting on top of other premium features. However we realized that “one size does not fit all curators”!

You know we are very attentive to your feedback and needs. Scoop.it is your publishing platform that we love to imagine as the best place to be heard and drive your social media activities. We are thankful to all of you for your commitment to Scoop.it and the great and numerous ideas you submit daily to our team. One underlying theme found in all of your feedback was clear : you needed a version between the Free and the Business versions, targeting individuals who are very active on social media.

As we launch Scoop.it on the iPhone today, we wanted to come back on what publishing had meant on mobile so far: photos, short videos, tweets and short-form content but not much publishing activity involving long form and richer content.

Curation is an opportunity to change that. Here’s why.

Just a little more than 2 weeks ago, we had our big launch at Scoop.it: opening up the free version to all and at the same time, introducing Scoop.it Business, a premium version of Scoop.it…

Today, we launch Scoop.it publicly, which means our private beta was a success with strong traffic and continuous growth. But it’s been a hectic ride so on top of showing the video which we had fun doing to explain our vision, I also felt like sharing a story, our story, of how it all started.

Expressing yourself, sharing your passions and using curation to build the legitimacy of your expertise are strong pillars of the Scoop.it vision. They are the foundation of this strong idea that the time of curators is coming.

Each time we work on improving the experience of our community, we always keep in mind this constant aim: to augment your visibility as a talented curator.

“Quality is not an act, it’s a habit.” -Aristotle said.

What makes your topic more relevant than any filter or aggregator? Your insights, your point of view, your editorial choice. In short, your personal engagement in the content you curate.

Some have opposed content creation and curation but new study by Argyle Social finds out the sweet spot is mixing both. Interesting quantitative validation for our vision to enable “Scoop.it everywhere” back a few months ago.

Since the beginning of the Scoop.it adventure, we have envisioned our platform as a new way to share and to be heard on the web in the Age of Information Abundance. We are thrilled by the intelligent content you have collectively built.

Scoop.it does not simply contain absolute knowledge. It is a place where different viewpoints and opinions collide, where mutual expertise shapes information, where the power of collaboration gives you a picture drawn by humans.

Whether you’ve been curating on Scoop.it for a while or you’re just joining us, we want to provide you with some great ways to reach everyone’s ultimate goal: to be a rockstar curator! Here are some of our best tips.

On May 4th, we launched a new version to make Scoop.it frictionless for our users who had a blog or Facebook page and allow them to be heard everywhere.

Today, one month later, we’re thrilled by the great examples coming from our users and felt about sharing them with you.

Hey Scoop.it users! Want to try and get featured on Scoop.it, but don’t know how? Featured topics are picked up by our team and it’s a tough choice as there are now lots of awesome topics…

Last week, we made the Scoop.it API public and announced a first implementation within the Seesmic Desktop client. I wanted to share our vision of what this is all about for us.

Today is a great day for us: during the last weeks, the entire team worked hard to release this new version of Scoop.it we just launched today!

Let’s be frictionless!

In just a few months, Scoop.it has known great success as a stand-alone platform by making curation a simple and new form of expression on the Web. So much so that the feedback we had from some of our most advanced users was that Scoop.it became a very central part of their social media experience.

Ever since we launched Scoop.it we’ve been amazed by the quality of the feedback you gave us. It feels great to have such an engaged community of motivated users willing to share their views on how the product should evolve.

To show how precious your ideas are for us, here is a quick retrospective of what we did during the last two months following your feedback and suggestions.

At Scoop.it we aim to empower you, dear users, to be the curator of your favorite topics. ”Noble ambition”, we’ve heard, “but what does it mean to be a good curator?”

We’ve seen you do great things with Scoop.it features: here are some of the best practices we found!

YES Scoop.it is topic-centric, but BUT we can’t forget that it’s first of all a social media.

The main difference with the others social media is essential: Scoop.it lets users follow topics, not people. Scoop.it brings you content on topics you’ve decided to follow, shared by other people on these topics. People we meet are users who are willing to discuss about the same subjects. What gather people together are their passions! We don’t always share our passions with our friends: especially if they are unusual. Your interest about the Chinese culture may not be shared with your best friend!

Discover Scoop.it with this new video and Don’t hesitate to Share it !

From the very beginning of the creation of a topic, the user is deciding everything: your topic is your baby!

• First, when you create your own topic, you set up content sources related to it. These sources could be Twitter, Flickr, Youtube, Digg, Google… But be selective: you won’t make your life easier by piling up dozens of so-so sources!
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For a couple of weeks, Scoop.it started its private beta and try to better its users’ experience by releasing regularly new versions to add new features coming from the valuable feedback of the first users. Today, we’re glad to announce some nice new features:

1. Twitter connection to Scoop.it is now live to share easily new posts on Twitter

If somebody asks you the question, « what’s your favorite topic? » you’ll have no problem to tell him your #1 topic. But when you’ll start your Scoop.it it topic, maybe you’ll have more difficulties to find an original one, with a bit of eccentricity…

Who has never been a bit envious of these bloggers: they always have something to say, they have inspiration every day, they have an idea about everything…

But the truth is: most people don’t have time for that, it’s complex… and we don’t have a fantastic subject in mind from Monday to Tuesday.

Why is a topic with Scoop.it different to a blog?